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Words That Work It s Not What You Say It s What People Hear 1st Edition by Frank Luntz ISBN 978-1401302597 1401302599

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Words That Work It s Not What You Say It s What People Hear 1st Edition Frank Luntz Digital Instant Download

Author(s): Frank Luntz
ISBN(s): 9781401302597, 1401302599
Edition: 1
File Details: PDF, 5.27 MB
Year: 2007
Language: english
SKU: EB-2021584 Category: Tag:

Words That Work It s Not What You Say It s What People Hear 1st Edition by Frank Luntz- Ebook PDF Instant Download/Delivery: 978-140130259,  1401302599
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Product details: 

ISBN 10:  1401302599

ISBN 13: 978-1401302597

Author: Frank Luntz

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.”If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.

Table of contents: 

I. The Ten Rules of Effective Language

II. Preventing Message Mistakes

Old Words, New Meaning

IV. How “Words That Work” Are Created

V. Be the Message

VI. Words We Remember

VII. Corporate Case Studies

VIII. Political Case Studies

IX. Myths and Realities About Language and People

Χ. What We REALLY Care About

XI. Personal Language for Personal Scenarios

XII. Twenty-one Words and Phrases for the Twenty-first Century

XIII. Conclusion

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Tags: Frank Luntz, Words That Work, Not What You