Web Wisdom How To Evaluate and Create Information Quality on the Web Second Edition by Marsha Ann Tate ISBN 978-1420073201 1420073206
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ISBN 10: 1420073206
ISBN 13: 978-1420073201
Author: Marsha Ann Tate
Mobile technologies, faster connection speeds, and the 24/7 connectivity that has lead to the development of social media have created an explosion of Internet use in the ten years since the initial publication of Web Wisdom: How To Evaluate and Create Information Quality on the Web. A decade ago, these technologies and activities did not exist or were the purview of small select groups of internet users. Despite dramatic changes in the online realm, the basic evaluation principles presented in the first edition remain as applicable today as they were in the 1990s. Keeping up with the advances required to navigate the web for research, this second edition provides:
Expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring
New chapters on user-generated content and the challenges present by web resources
Expanded discussion on issues related to incorporation of multimedia elements into web pages
Revised and updated web page screen captures that illustrate the major concepts discussed
A companion web site with supplemental materials related to the evaluation and creation of web content
Many people mistakenly assume that as online technologies mature and the use of Internet-based content becomes ubiquitous, the need to emphasize critical evaluation skills lessens. On the contrary, the phenomenal global growth of the internet coupled with the ever increasing sophistication of online technologies and software applications requires individuals to be even savvier web users. This book describes the basic elements that web resource users, new or experienced, need to address to identify reliable and practical online content. The book also provides important guidance for creators of Web-based resources to more effectively convey their messages to web users. Presented in a straightforward and highly accessible format for readers of all backgrounds, the tools and strategies outlined in this book will help users and creators of Internet based content to meet the diverse evaluation challenges posed by the web. “
Table of contents:
Chapter 1
Web Wisdom: Introduction and Overview.
Introduction
The Need for Web-Specific Evaluation Criteria
What This Book Includes
A Note about Design Issues
How to Use This Book
Two Important Caveats
Definitions of Key Terms
Chapter 2
Information Quality Criteria for Web Resources.
Introduction
A Comparison between Two Web Pages
Presenting Information
Five Traditional Evaluation Criteria and
Their Application to Web Resources
Authority.
Authority of Traditional Sources
Authority of Web Sources
Accuracy.
Accuracy of Traditional Sources
Accuracy of Web Sources.
Objectivity
Objectivity of Traditional Sources.
Objectivity of Web Sources.
Currency
Currency of Traditional Sources..
Currency of Web Sources.
Coverage and Intended Audience.
Coverage and Intended Audience of Traditional Sources
Coverage and Intended Audience of Web Sources..
Conclusion
Chapter 3
Additional Challenges Presented by Web Resources.
Introduction
The Use of Hypertext Links
The Use of Frames
Dynamic Web Content.
Database-Driven Web Sites
Really Simple Syndication
Software Requirements and Other Factors That Limit Access to Information
Pages Retrieved Out of Context by Search Engines
The Susceptibility of Web Pages to Alteration
The Redirection of URLs to Different Web Sites and Other Malicious Activities.
The Instability of Web Pages
Conclusion
Chapter 4
Weblogs and Wikis: Social Media Content.
Introduction
Social Media: An Overview.
Weblogs (Blogs)….
Wikis
Evaluation Challenges Presented by Social Media Content
Conclusion
Chapter 5
Advertising and Sponsorship on the Web
Advertising, Sponsorship, and Information on the Web
Defining Advertising and Sponsorship
Commercial Advertising
Advocacy Advertising
Institutional Advertising
Word-of-Mouth Advertising.
Corporate Sponsorship.
Nonprofit Sponsorship.
Distinguishing among Advertising, Sponsorship, and Information on the Web
The Overlapping and Blending of Advertising and
Sponsorship on the Web
A Continuum of Objectivity on the Web…
Hypertext Links and the Blending of Advertising,
Information, and Entertainment
Sorting Out the Relationship between Advertisers, Sponsors, and Information
Strategies for Analyzing Web Information Provided by Sites
That Have Advertisers or Sponsors
Conclusion
Chapter 6
Applying Basic Evaluation Criteria to a Web Page…
How to Use Chapters 6 through 12
Incorporation of the Basic Elements into Web Pages
Authority (Elements 1 and 2)
Element 1: Authority (Site Level).
Element 2: Authority (Page Level)
Element 3: Accuracy of the Information
Element 4: Objectivity of the Information
Element 5: Currency of the Information
Element 6: Coverage of the Information and Its Intended
Audience
Interaction and Transaction Features
An Introduction to Navigational and Nontext Features
Consistent and Effective Use of Navigational Aids
Browser Title.
Page Title
URL for the Page
Hypertext Links
Site Map and Index
Internal Search Engine
Effective Use of Nontext Features.
Information on the Six Types of Web Pages.
The Checklist of Basic Elements: Keys to Evaluating or
Creating Web Pages
Authority (AUTH).
Authority of a Site..
Authority of a Page.
Accuracy (ACC)
Objectivity (OBJ).
Currency (CUR)
Coverage and Intended Audience (COV/IA).
Interaction and Transaction Features (INT/TRA).
Chapter 7
Keys to Information Quality in Advocacy Web Pages…
Keys to Recognizing an Advocacy Web Page
Analysis of Advocacy Web Pages.
The Advocacy Checklist: Keys to Evaluating and Creating
Advocacy Web Pages.
Authority
Authority of the Site’s Home Page.
Accuracy
Objectivity
Interaction and Transaction Features
Chapter 8 Keys to Information Quality in Business Web Pages
Keys to Recognizing a Business Web Page
Analysis of Business Web Pages..
The Business Web Page Checklist: Keys to
Evaluating and Creating Business Web Pages.
Authority.
Authority of the Site’s Home Page.
Accuracy.
Objectivity
Currency
Coverage and Intended Audience.
Interaction and Transaction Features
Chapter 9
Keys to Information Quality in Informational Web Pages
Keys to Recognizing an Informational Web Page
Analysis of Informational Web Pages.
The Informational Web Page Checklist: Keys to Evaluating and Creating Informational Web Pages.
Authority.
Authority of the Site’s Home Page.
Accuracy
Currency
Coverage and Intended Audience
Chapter 10 Keys to Information Quality in News Web Pages.
Keys to Recognizing a News Web Page…
Analysis of News Web Pages.
The News Web Page Checklist: Keys to Evaluating and
Creating News Web Pages.
Authority.
Authority of a Page within the Site.
Accuracy
Objectivity
Currency
Coverage and Intended Audience.
Chapter 11
Keys to Information Quality in Personal Web Pages.
Keys to Recognizing a Personal Web Page.
Analysis of a Personal Web Page.
Chapter 12
Keys to Information Quality in Entertainment Web Pages.
Keys to Recognizing an Entertainment Web Page
Entertainment Pages: A Note for Web Users
Analysis of an Entertainment Web Page…
Entertainment Web Page Creation Issues
Chapter 13
Creating Effective Web Pages and Sites
Introduction
The Navigational Aids Checklist
NAV 1: Browser Titles.
Browser Title for a Home Page.
Browser Title for Pages That Are Not Home Pages
NAV 2: The Page Title…
Page Title for a Home Page
Page Title for a Page That Is Not a Home Page.
NAV 3: Hypertext Links..
NAV 4: The URL for the Page
NAV 6: Internal Search Engine
The Nontext Features Checklist
Nontext Features (NONTX)
The Interaction and Transaction Features Checklist.
Interaction and Transaction Issues (INT/TRA).
The Web Site Functionality Checklist
Printing Issues
Usability and Quality of External Links
Usability of the Site
Meta Tags
A Brief Introduction
Descriptor Meta Tags
Example of a Descriptor Meta Tag..
Keyword Meta Tags….
Tips for Using the Keyword Meta Tag
Example of a Keyword Meta Tag Included with a
Descriptor Meta Tag
Copyright and Disclaimers
Copyright and the Web
Works in the Public Domain (Works Not
Protected by Copyright)
Fair Use
Copyright Notice
Copyright Notice Format.
Copyright Registration…..
Suggested Copyright Guidelines for
Web Authors
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