Visual Marketing 99 Proven Ways for Small Businesses to Market with Images and Design 1st Edition by David Langton, Anita Campbell – Ebook PDF Instant Download/Delivery: 978-1118035672, 1118035672
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Product details:
ISBN 10: 1118035672
ISBN 13: 978-1118035672
Author: David Langton, Anita Campbell
Effective creative strategies and campaigns for business owners or marketers
Whether it’s on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative “stunts.” This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.
Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.
Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps
With Visual Marketing, you’ll discover 99 powerful strategies for capturing the attention of your potential customers.
Table of contents:
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Introduction to Visual Marketing
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The Power of Images in Marketing
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Creating a Visual Brand Identity
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Using Color and Design to Attract Customers
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Designing Effective Logos and Graphics
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Harnessing Social Media with Visual Content
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Photo and Video Marketing Strategies
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Infographics and Data Visualization
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Visual Storytelling to Engage Your Audience
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Website and Blog Visual Design Tips
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Email Marketing with Compelling Images
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Creating Visual Content on a Budget
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Tools and Resources for Visual Marketing
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Measuring the Impact of Visual Campaigns
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Case Studies: Successful Visual Marketing Campaigns
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Advanced Tips: Animation, GIFs, and Interactive Design
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Trends in Visual Marketing for Small Businesses
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Final Thoughts: Integrating Visual Marketing into Your Business Plan
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Appendices and Resources
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Tags: David Langton, Anita Campbell, Visual Marketing 99, Proven Way, Market with Images


