UX Strategy 1st Edition by Jaime Levy- Ebook PDF Instant Download/Delivery: 978-1449372866, 1449372864
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Product details:
ISBN 10: 1449372864
ISBN 13: 978-1449372866
Author: Jaime Levy
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Table of contents:
Chapter 1 What Is UX Strategy
Chapter 2 The Four Tenets of UX Strategy
Chapter 3 Defining the Initial Value Proposition
Chapter 4 Conducting Competitive Research
Chapter 5 Analyzing the Competition
Chapter 6 Storyboarding Value Innovation
Chapter 7 Creating Prototypes for Experiments
Chapter 8 Conducting Online User Research
Chapter 9 Designing for Conversion
Chapter 10 Denouement
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Tags: Jaime Levy, UX Strategy