Understanding Alternative Media Issues in Cultural and Media Studies 1st Edition by Olga Bailey ISBN 978-0335222100 0335222102

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Product details: 

ISBN 10:0335222102

ISBN 13: 978-0335222100

Author: Olga Bailey

What are alternative media?
What roles do alternative media play in pluralistic, democratic societies?
What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media?
How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication.
Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope.

Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.

Table of contents: 

Part I: Theorizing Alternative Media
1 Four Approaches to Alternative Media
2 An Introductory Case Study Radio Favela: Representing Alternative Media

Part II: Case Studies
Serving the Community
3 Community Approaches in Western Radio Policies
4 Diasporas and Alternative Media Practices

An Alternative to the Mainstream
5 Blogs in the Second Iraqi War: Alternative Media Challenging the Mainstream
6 Ethnic-Religious Groups and Alternative Journalism

Understanding Alternative Media
1 Online Participation and the Public Sphere: Civil Society Mailing Lists and Forums
2 The Brazilian Landless Rural Workers’ Movement: Identity, Action, and Communication

Alternative Media as Rhizome
3 Translocalization, Glocalization and the Internet: The Radioswap Project
4 Jamming the Political: Reverse-Engineering, Hacking the Dominant Codes

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Tags: Olga Bailey, Understanding Alternative, Media Issues