Uncommon Sense Out of the Box Thinking for An In the Box World 1st Edition by Peter Cochrane ISBN 9781841124773 184112477X

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Product details: 

ISBN 10: 184112477X

ISBN 13: 9781841124773

Author: Peter Cochrane

“Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologies, and of how profoundly each is transforming the other.” -Douglas Adams, Author, The Hitch Hiker’s Guide to the Galaxy
In Uncommon Sense, Peter Cochrane’s follow up to the radical 108 Tips for Time Traveller, Peter explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control.

People balked when Peter suggested a wholesale move to eWorking, the rise of email and text messaging, and the dotcom regime mirroring the boom and bust cycle of the industrial revolution. His predictions of the use and growth of mobile devices and communication, or use of chip implants for humans to replace ID cards, passports, and medical records, or iris scanners and fingerprint readers – were all seen as unlikely. Today they are a reality.

How then will the world react to his predictions as set out in Uncommon Sense of a networked world of distributed ignorance and sharing overcoming an old world of concentrated skill and control? To everything becoming ‘Napsterised’ in every dimension, where storage and processing power cost nothing, and become connected without the help of the old network companies? A world where individuals create their own networks, where laws of copyright and resale, and old business models have to be changed as giant industries are dragged kicking and screaming out of the 19th Century and into the 21st?

Peter Cochrane poses and answers questions, suggests solutions, and raises red flags on issues that need to be addressed. Tables, diagrams, pictures and illustrations generously support all of the text, with the most difficult aspects illustrated by simulations and other material on a CD and links to a web site with an ongoing expansion of the themes addressed.

Table of contents: 

Byte 00: Boot Up
Byte 01: Education That Doesn’t Fit
Byte 02: Conference Turnaround
Byte 03: Salesmanship
Byte 04: The Coming Oil Crisis
Byte 05: Summits, Models and Machines
Byte 06: Counter-Intuitive Networks
Byte 07: Linear and Non-Linear
Byte 08: Exponential Growth – So Misunderstood
Byte 09: Don’t Make Life Harder Than It Already Is
Byte 10: The 3G Chasm – Deeper Than We Thought
Byte 11: Science and Belief
Byte 12: Cochrane’s Law of Secretaries
Byte 13: Control Freaks – Scales of Grey
Byte 14: ButterflyWings.com
Byte 15: Short-Term Economics
Byte 16: No Market Savvy
Byte 17: How Was Christmas Online For You?
Byte 18: Wrong Shopping Protocol
Byte 19: Chips in Everything – Including Me
Byte 20: The Cyborgs Are Here
Byte 21: Web Realities
Byte 22: Another Management Goof!
Byte 23: Porno or No Porno?
Byte 24: Uncontrollable Bits
Byte 25: Who Goes There?
Byte 26: Wireless Everything
Byte 27: Communications Compromised
Byte 28: Insecure Thinking
Byte 29: Wear, Where, Were-ables
Byte 30: How Many Mobile Phones Do You Need?
Byte 31: The Right Technology For The Right Job
Byte 32: Network Power
Byte 33: DIY Networking
Byte 34: Stupid Entertainment
Byte 35: Net Police
Byte 36: Who’d Be a Copyright Lawyer?
Byte 37: Software Licensing – Time To Get Angry
Byte 38: Technology Fatigue
Byte 39: Circuit or Packet – Clean or Dirty?
Byte 40: It’s Our Brains That Lack Bandwidth
Byte 41: Save Everything – But Don’t Be Tidy
Byte 42: The Blue Sack
Byte 43: Being a Squirrel
Byte 44: Reliability and Downtime
Byte 45: Screen Tests
Byte 46: G-Force
Byte 47: Naturism in Engineering
Byte 48: An Invisible Revolution
Byte 49: The Lull Before – Smarter Machines?
Byte 50: Sleep?

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Tags: Peter Cochrane, Uncommon Sense, Box Thinking, the Box World