Trump University Marketing 101 How to Use the Most Powerful Ideas in Marketing to Get More Customers 2nd Edition by Don Sexton ISBN 0470453079 978-0470453070
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Trump University Marketing 101 How to Use the Most Powerful Ideas in Marketing to Get More Customers 2nd Edition by Don Sexton – Ebook PDF Instant Download/Delivery: 0470453079, 978-0470453070
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Product details:
ISBN 10: 0470453079
ISBN 13: 978-0470453070
Author: Don Sexton
Table of contents:
PART I
How TO BUILD A POWERFUL MARKETING STRATEGY
CHAPTER 1 TRUMP ON MARKETING
CHAPTER 2 WHAT IS MARKETING?
CHAPTER 3 BUILDING A MARKETING STRATEGY
CHAPTER 4 UNDERSTANDING YOUR CUSTOMERS
CHAPTER 5 MEASURING AND MANAGING YOUR PERCEIVED VALUE
CHAPTER 6 UNDERSTANDING YOUR COMPETITORS
CHAPTER 7 UNDERSTANDING YOUR ORGANIZATION’S CAPABILITIES
CHAPTER 8 UNDERSTANDING YOUR OVERALL COMPETITIVE ENVIRONMENT
CHAPTER 9 IDENTIFYING YOUR POSSIBLE MARKET
CHAPTER 10 SELECTING YOUR KEY TARGET MARKE
CHAPTER 11 POSSIBLY THE MOST IMPORTANT CHAPTER IN THIS BOOK: POSITIONING YOUR PRODUCT OR SERVICE
PART II
IMPROVING YOUR MARKETING STRATEGY
CHAPTER 12 CREATING YOUR MOST VALUABLE ASSET: YOUR BRAND
CHAPTER 13 DEVELOPING YOUR GROWTH PLAN
CHAPTER 14 DETERMINING YOUR FOCUS FOR GROWTH
CHAPTER 15 INCREASING YOUR CUSTOMER SATISFACTION
CHAPTER 16 MANAGING YOUR MARKETING PROGRAMS
PART III
IMPLEMENTING YOUR STRATEGY
CHAPTER 17 PRODUCT/SERVICE DESIGN
CHAPTER 18 INTEGRATING CUSTOMER COMMUNICATIONS
CHAPTER 19 ADVERTISING
CHAPTER 20 IDENTIFIERS
CHAPTER 21 SALES PROMOTION
CHAPTER 22 PERSONAL SELLING
CHAPTER 23 PUBLIC RELATIONS
CHAPTER 24 INTERNET MARKETING
CHAPTER 25 PRICING
CHAPTER 26 DISTRIBUTION
CHAPTER 27 GUERRILLA MARKETING
PART IV
MARKETING REAL ESTATE
CHAPTER 28 MARKETING RESIDENTIAL REAL ESTATE
CHAPTER 29 SELLING RESIDENTIAL REAL ESTATE
CHAPTER 30 MARKETING COMMERCIAL REAL ESTATE
CHAPTER 31 SELLING COMMERCIAL REAL ESTATE
PART V
MARKETING DURING TOUGH TIMES
CHAPTER 32 MARKETING DURING TOUGH TIMES: DO’S AND DON’TS
CHAPTER 33 TOUGH TIME MARKETING: MANAGING CURRENT CUSTOMERS
CHAPTER 34 TOUGH TIME MARKETING: GETTING NEW CUSTOMERS
PART VI
UNDERSTANDING THE NUMBERS
CHAPTER 35 FINANCIAL ANALYSIS FOR SMART MARKETING DECISIONS
CHAPTER 36 CONDUCTING MARKETING RESEARCH
CHAPTER 37 FORECASTING
PART VII
MAKING SURE YOUR MARKETING STRATEGY SUCCEEDS
CHAPTER 38
THE MARKETING PLAN
CHAPTER 39
MOTIVATING YOUR PEOPLE
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Tags: Don Sexton, Trump University, Marketing 101, the Most Powerful