Toy Monster The Big Bad World of Mattel 1st Edition by Jerry Oppenheimer ISBN 0470548585 978-0470548585

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Product details: 

ISBN 10:  0470548585 

ISBN 13: 978-0470548585

Author: Jerry Oppenheimer

An eye-popping, unauthorized expos? of the House of Barbie

From Boise to Beijing, Mattel’s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.

• Introduces you to the larger-than-life personalities that have shaped Mattel’s eccentric world
• Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company
• Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam

Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games.

Table of contents: 

Part One: The Barbie War and the Handler-Ryan Era

1.Barbie’s Untold Heritage

2.A Shocking Cover-Up

3.From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll

4.Putting the “Matt” in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads

5.Real-Life Barbie Dolls

6.Horrific Scandal, Controversy, and Indictments

7.A Civil War and a Hollywood Romance

8.A Bloody Tragic Ending

Part Two: A Drama Princess and the Barad Era
9. “Miss Italian America”
10. From “He-Man” to Home Depot
11. A Fearsome and Firing Diva and the Great Whistleblower Debacle
12. The Princess Diana Fiasco, Praying for Success, and Demi Plays Barad
13. Another Whistleblower in the Ranks, Toyland’s Worst Acquisition, and the End of a Reign

Part Three: Toy Terror, the Bratz Attack, and the Eckert Era
14. The Processed Cheese Savior
15. Barbie’s Aging, Eckert’s Making Excuses, and the Bratz Pack is Booming
16. Toy Terror 2007
17. An Outrageous Apology
18. “Like Something Out of The Exorcist”
19. Keep It Out of the News!
20. Don’t Diss Barbie, and the Toy Trial of the Century: Bratz vs. Barbie

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Tags: Jerry Oppenheimer, Toy Monster, The Big Bad, World of Mattel