The Ultimate Sales Letter Attract New Customers Boost Your Sales 3rd Edition by Dan Kennedy ISBN 978-1593374990 1593374990

The Ultimate Sales Letter Attract New Customers Boost Your Sales 3rd Edition by Dan S. Kennedy – Ebook PDF Instant Download/Delivery: 978-1593374990, 1593374990
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Product details: 

ISBN 10:  1593374990

ISBN 13: 978-1593374990

Author:  Dan S. Kennedy

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use–designed by the most successful and highly paid professional direct-response copywriter in the country.

Table of contents: 

1. Contents How to Get Maximum Value from This Book

2. SECTION

3. Get Into the Customer

4. Get Into the Offer

5. Create a Damaging Admission and Address Flaws Openly

6. Get Your Sales Letter Delivered

7. Get Your Sales Letter Looked

8. Get Your Sales Letter Read

9. Use Graphic Enhancement

10. Rewrite for Passion Edit for Clarity

11. Compare Your Draft to Examples

12. Pretest

13. Bring Your Letter to Life

14. Check the Checklists

15. The Cool Off Step

16. Get Second Opinions

17. Give It the Final Review

18. Beat the Price Bugaboo

19. Review Winning Copywriting Techniques and Tactics

20. Write the First Draft

21. Rewrite for Strategy

22. Rewrite for Style

23. Answer Questions and Objections

24. Spark Immediate Action

25. The Creative P

26. Go to Press Step

27. Mail

28. Congratulations

29. SECTION 3

30. SECTION 4

31. SECTION 5

32. BONUS CHAPTER We

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Tags: Dan Kennedy, The Ultimate, Sales Letter, New Customers