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The Story of Purpose The Path to Creating a Brighter Brand a Greater Company and a Lasting Legacy 1st Edition by Joey Reiman ISBN 978-1118443699 1118443691

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The Story of Purpose The Path to Creating a Brighter Brand a Greater Company and a Lasting Legacy 1st Edition Joey Reiman Digital Instant Download

Author(s): Joey Reiman; Joey Reiman
ISBN(s): 9781118463970, 1118463978
Edition: 1
File Details: PDF, 3.42 MB
Year: 2012
Language: english
SKU: EB-51247452 Category: Tag:

The Story of Purpose The Path to Creating a Brighter Brand a Greater Company and a Lasting Legacy 1st Edition by Joey Reiman- Ebook PDF Instant Download/Delivery: 978-1118443699,  1118443691
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Product details: 

ISBN 10: 1118443691

ISBN 13: 978-1118443699

Author:  Joey Reiman
A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea―your company’s purpose―is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald’s, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
  • Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders

The Story of Purpose will leave you asking yourself “what gets me up in the morning?” instead of “what keeps me up at night?”

Table of contents: 

Part I: The Purpose: Put Humanity Back in Business

Part II: The Black Box of Strategy

Part III: Purpose, Inc.: How to Incorporate Purpose into Your Business

Part IV: Creating a Lasting Legacy

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Tags: Joey Reiman, The Story, The Path, Brighter Brand, Greater Company