The Responsible Business Reimagining Sustainability and Success 1st Edition by Carol Sanford ISBN 0470948612 9780470948613

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Product details:

ISBN 10: 0470948612

ISBN 13: 9780470948613 

Author: Carol Sanford

The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well-intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine measuring of success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level and function of the business.

No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are considered at the corporate level, and are applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.

Throughout the book, illustrated by case stories from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose.

Table of contents:

1. Stories from Three Continents

   • Herban Feast: Caring for Customers

   • Kingsford: Creating Collaboratively

   • Colgate, South Africa: Localizing Identity and Destiny

   • Seventh Generation: Regenerating Planetary Systems

   • E. I. DuPont: Engaging Shareholder Value

   • Panning for Gold

   • Conclusions

2. Stakeholders as Systemic Collaborators

   • The Meaning of Stakeholder

   • Stand in the Stakeholder’s Shoes

   • Stakeholders Affect Responsibility

   • Five Key Stakeholders and Their Stakes

   • Conclusions

3. Geometry of the Responsible Business

   • Systemic Stakeholder Framework

   • The Logic of the Pentad

   • Integrate Stakeholder Initiatives

   • Conclusions

4. Be Value-Adding, Not Value-Added

   • Value-Added Is Not Value-Adding

   • Energize Caring Through Value-Adding Processes

   • Five Stakeholder Imperatives

   • Conclusions

5. Making the Responsible Business Pentad Work

   • Revolutionizing Business Models: Red Hat

   • From Commodity to Nondisplaceability: Kingsford

   • Deeply Connect to Your Customer: Herban Feast

   • Mission-Driven Meets Future-Proof: Seventh Generation

   • Change the World by Changing the Business: Colgate, South Africa

   • Conclusions

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Tags: Carol Sanford, Responsible Business, Reimagining, Sustainability, Success