The Law of Reputation and Brands in the Asia Pacific 1st Edition by Kenyon, Richardson, Wee Loon Ng Loy ISBN 978-1107017726 1107017726

The Law of Reputation and Brands in the Asia Pacific 1st Edition by  A. T. Kenyon, M. Richardson, Wee Loon Ng-Loy – Ebook PDF Instant Download/Delivery:  978-1107017726, 1107017726 
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Product details: 

ISBN 10: 1107017726 

ISBN 13:  978-1107017726

Author: A. T. Kenyon, M. Richardson, Wee Loon Ng-Loy 

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.

Table of contents: 

Part I – Trade Marks and Brands

1. What is the Value of a Brand to a Firm?

2. The Social Benefits and Costs of Trade Marks and Brands

Part II – Personal Reputation
3. Legal and Cultural Approaches to the Protection of the Contemporary Celebrity Brand in the Asia Pacific Region
4. No Personality Rights for Pop Stars in Hong Kong?
5. Fashioning Personality Rights in Australia

Part III – Brands and Personality
6. Protection of Reputation in the Trade Mark and Copyright Laws of Malaysia and Singapore: Divergence and a Cultural Exploration
7. Reproduction Rights in US Trade Mark Law
8. From Magic Charms to Symbols of Wealth: Well-Known Trade Marks in Indonesia
9. Names as Brands: Moral Rights and the ‘Unreasonable’ Pseudonym in Australia

Part IV – Measures
10. The Use of Survey Evidence in Australian Trade Mark and Passing Off Cases
11. The Place of Expert Evidence in Unfair Competition Cases: The Australian Experience

Part V – New Horizons
12. Geographical Indications: Europe’s Strange Chimera or Developing Countries’ Champion?
13. Branding Indigenous Peoples’ Traditional Knowledge

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Tags: Kenyon, Richardson, Wee Loon Ng Loy, The Law