The Essential Brand Book Over 100 Techniques to Increase Brand Value 2nd Edition by Iain Ellwood ISBN 0749438630 978-0749438630

The Essential Brand Book Over 100 Techniques to Increase Brand Value 2nd Edition by Iain Ellwood  – Ebook PDF Instant Download/Delivery:  0749438630, 978-0749438630
Full download The Essential Brand Book Over 100 Techniques to Increase Brand Value 2nd Editionafter payment

Product details: 

ISBN 10:  0749438630 

ISBN 13: 978-0749438630

Author:  Iain Ellwood

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any organization that provides a product or service needs to establish its point of differentiation and communicate its benefit to its customers.

The Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the marketplace, shape internal company culture, leverage the intellectual assets of the business and generate increased business performance.

Fully updated to include current brand issues, The Essential Brand Book is a companion resource for anyone involved in branding. It contains over 100 business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas
-Brand communication
-Brand definition
-Brand equity
-Brand strategy

People also search for:

100 most important books
    
10 books recommended by bill gates
    
the essentials book
    
the essential brands.com
    
the essential 100

Tags: Iain Ellwood, The Essential, Brand Book