The Complete Guide to Book Publicity Second Edition by Jodee Blanco ISBN 158115349X 978-1581153491
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Product details:
ISBN 10: 158115349X
ISBN 13: 978-1581153491
Author: Jodee Blanco
Written by one of the country’s leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book’s publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough “publicity toolbox” of sample press kits.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Table of contents:
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What Are Publicity Promotions and Public Relations and Why Are They So Important?
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Different Strokes for Different Folks: How the Genre and Format of a Book Affect Publicity, Public Relations and Promotions
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What Is the Media and How Does It Work: Focus on Print
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What Is the Media and How Does It Work: Focus on Broadcast
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The Role of the Book Publicist
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The Publicity Process from Nuts to Bolts
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The Different Types of Campaigns and How to Choose the One That’s Best for You
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How to Write the Perfect Press Kit
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The Secret Art of Media Research
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The Ins and Outs of Pitching Media
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How to Be an Exciting Interview for Print, Television, and Radio
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The Author Tour
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The Money Perspective
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Beyond the Boundaries of Book Publicity: The Cross-Promotional and Ancillary Picture
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Crisis Management: What to Do When Something Goes Wrong
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When, Why, and How to Hire an Outside Publicist
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Using the Internet as a Publicity Tool
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