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(Ebook PDF) The Big Idea How Business Innovators Get Great Ideas To Market 1st edition by Steven Strauss 0793148375 9780793148370 Full chapter

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The Big Idea How Business Innovators Get Great Ideas To Market 1st edition Edition Strauss S.D. Digital Instant Download

Author(s): Strauss S.D.
ISBN(s): 9780793148370, 0793148375
Edition: 1st edition
File Details: PDF, 13.18 MB
Year: 2002
Language: english
SKU: EB-1135014 Category: Tag:

The Big Idea How Business Innovators Get Great Ideas To Market 1st edition by Steven D. Strauss – Ebook PDF Instant Download/Delivery: 0793148375, 978-0793148370
Full dowload The Big Idea How Business Innovators Get Great Ideas To Market 1st Edition after payment

 

Product details:

ISBN 10:         0793148375
ISBN 13: 978-0793148370
Author:          Steven D. Strauss

Tells the stories behind thirty major products, tracing their development from the idea-stage to market dominance and profiles the people who created such products as Post-It Notes, Viagra, Velcro, Tupperware, Prozac, and Silly Putty.
 

The Big Idea How Business Innovators Get Great Ideas To Market 1st Table of contents:

  1. Chapter 1: Identifying and Nurturing Big Ideas

    • How to recognize opportunities for innovation
    • Creativity vs. feasibility: Balancing vision with execution
    • Building a culture that fosters innovation

  2. Chapter 2: The Creative Process

    • Techniques for idea generation
    • Brainstorming and collaborative innovation
    • Overcoming mental blocks and the fear of failure

  3. Chapter 3: Validating and Testing Ideas

    • How to test an idea before committing significant resources
    • Prototyping and customer feedback
    • Iterative development and pivoting

  4. Chapter 4: Building a Team to Bring the Idea to Life

    • Finding the right people to support your vision
    • Leadership, collaboration, and managing creative conflict
    • Creating an environment that accelerates innovation

  5. Chapter 5: Funding Your Big Idea

    • Sources of funding for innovative ideas
    • Pitching to investors and partners
    • Financial planning and budgeting for a startup

  6. Chapter 6: Marketing and Branding Your Innovation

    • Crafting a story around your idea
    • Building brand awareness and market demand
    • The importance of customer engagement and loyalty

  7. Chapter 7: Overcoming Obstacles

    • Common challenges innovators face
    • Navigating competition and market barriers
    • Lessons learned from failed ideas and how to rebound

  8. Chapter 8: Scaling Your Innovation

    • Growing your business beyond the initial launch
    • Expanding operations, distribution, and partnerships
    • Maintaining creativity and agility at scale

  9. Chapter 9: The Future of Innovation

    • Trends shaping the future of business and technology
    • How innovation will drive success in the coming years
    • Preparing your business for tomorrow’s big ideas
  10.  

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