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Team Sports Marketing 1st Edition by Kirk Wakefield ISBN 978-0750679794 0750679794

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Team Sports Marketing 1st Edition Kirk Wakefield Digital Instant Download

Author(s): Kirk Wakefield
ISBN(s): 9780750679794, 0750679794
Edition: 1
File Details: PDF, 6.48 MB
Year: 2006
Language: english
SKU: EB-1874450 Category: Tag:

Team Sports Marketing 1st Edition by Kirk Wakefield- Ebook PDF Instant Download/Delivery:  978-0750679794, 0750679794
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Product details: 

ISBN 10:0750679794

ISBN 13:  978-0750679794

Author: Kirk Wakefield

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports.

Support materials for professors and students are available at www.teamsportsmarketing.com.

Table of contents: 

  1. What Is Team Sports Marketing

  2. Sell an Identity

  3. Precision Marketing

  4. Research Your Fans

  5. Build the Season Ticket Base

  6. Build Value; Build it and They Will Come

  7. Create Sponsorship Partners

  8. Create Sponsorship Value

  9. Move Merchandise

  10. Create Technological Advantages

  11. Build Community

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Tags: Kirk Wakefield, Team Sports Marketing