Successful Capital Campaigns from Start to Finish Third Edition by Scott Stevenson ISBN 978-1118690604 1118690605
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Product details:
ISBN 10: 1118690605
ISBN 13: 978-1118690604
Author: Scott C. Stevenson
Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to plan and execute effective and successful capital campaigns and includes helpful resources such as sample charts, forms, and examples from other organizations.
Important topics covered include:
Steps for preparing a capital campaign
Board campaign potential
Donor giving potential
Consultants
Feasibility studies
Campaign essentials
Campaign slogans
Reporting
Online promotion
Social media
Factors that impact campaign success
Donor recognition
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Table of contents:
Part I: Pre-Campaign
Chapter 1 – Where It All Begins
Chapter 2 – How Ready Are You… Really?
Chapter 3 – Setting the Size, Scope, and Campaign Duration
Chapter 4 – Bringing Structure and Organization to Your Effort
Chapter 5 – The Quiet (Lead Gift) Phase
Part II: Campaign
Chapter 6 – Publicly Announcing Your Campaign… with Enthusiasm
Chapter 7 – Communications Crucial to Maintaining Momentum
Part III: Post-Campaign
Chapter 8 – Bringing the Campaign to a Successful Close
Chapter 9 – Capital Campaign Case Studies
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