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Strategic Management in the Hospitality Industry 3rd Edition by Michael Olsen, West, Tse ISBN 978-1292027418 129202741X

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Strategic Management in the Hospitality Industry 3rd Edition Michael Olsen Digital Instant Download

Author(s): Michael Olsen
ISBN(s): 9781292027418, 129202741X
Edition: 3
File Details: PDF, 3.83 MB
Year: 2013
Language: english
SKU: EB-10888002 Category: Tag:

Strategic Management in the Hospitality Industry 3rd Edition by  Michael Olsen, West, Tse   – Ebook PDF Instant Download/Delivery: 978-1292027418, 129202741X
Full download Strategic Management in the Hospitality Industry 3rd Edition after payment

Product details: 

ISBN 10:  129202741X

ISBN 13: 978-1292027418

Author: Michael Olsen, West, Tse 

For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Table of contents: 

1. Strategic Management in the Hospitality Industry

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

2. Thinking Strategically: A Working Model

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

3. Environmental Assessment: Conceptual Tools

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

4. Environmental Scanning: Identifying Forces Driving Change

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

5. Environmental Assessment: Scanning the Remote Environment

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

6. Environmental Assessment: Scanning the Environment

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

7. Investing in Competitive Methods

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

8. Choosing Competitive Methods: Portfolios of Products and Services

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

9. Analyzing Core Competencies

Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

10. Leadership and Strategy: Challenges for Tomorrow’s Manager Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

11. Strategy Alignment and Implementation: Realizing Intended Strategy Michael D. Olsen/Joseph J. West/Eliza Ching Yick Tse

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Tags: Michael Olsen, West, Tse, Strategic Management, the Hospitality