(Ebook PDF)Strategic management and competitive advantage concepts 5th edition by Jay Barney, William Hesterly-Ebook PDF Instant Download/Delivery:978-0134743080,0133129306
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Product details:
ISBN 10:0133129306
ISBN 13:978-0134743080
Author: Jay B. Barney, William S. Hesterly
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For courses in strategy and strategic management.
Core strategic management concepts without the excess
Strategic Management and Competitive Advantage: Conceptsstrips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students’ particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
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Table of Contents:
- PART I: THE TOOLS OF STRATEGIC ANALYSIS
- 1. What is Strategy and the Strategic Management Process?
- 2. Evaluating a Firm’s External Environment
- 3. Evaluating a Firm’s Internal Capabilities
- END-OF-PART I: CASES PC 1—1
- PART II: BUSINESS-LEVEL STRATEGIES
- 4. Cost Leadership
- 5. Product Differentiation
- 6. Flexibility and Real Options
- 7. Collusion
- END-OF-PART II: CASES PC 2—1
- PART III: CORPORATE STRATEGIES
- 8. Vertical Integration
- 9. Corporate Diversification
- 10. Organizing to Implement Corporate Diversification
- 11. Strategic Alliances
- 12. Mergers and Acquisitions
- END-OF-PART III: PC 3—1
- Appendix: Analyzing Cases and Preparing for Class Discussions
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Jay Barney,William Hesterly,Strategic management,competitive advantage concepts