Special Events Proven Strategies for Nonprofit Fundraising 2nd Edition by Alan Wendroff ISBN 0471462357 9780471462354
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Product details:
ISBN 10: 0471462357
ISBN 13: 9780471462354
Author: Alan L. Wendroff
As the philosopher Martin Buber wrote, “All real living is meeting.” People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits—and they are great—inexperience and bad planning can make these events more trouble—and a greater financial drain—than they are worth.
Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroff’s realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofit?s organizational goals. Inside you?ll find such helpful tools as:
Seven goals for a successful event
The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process
A case study explaining in understandable detail how to implement the advice and methods outlined
An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts
From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning.
With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success.
Table of contents:
INTRODUCTION
Special Event Fundraising-A Beginning
A Few Definitions for Fundraising Special Events
Seven Goals for a Successful Special Event Dinner à la Heart: A Creative Special Event
Who Will Benefit from This Book?
How to Use This Book: An Overview
METT Checklist
Conclusion
CHAPTER 1
The Master Event Timetable (METT)
The Master Event Timetable (METT) To Do This Week: The METT in Action Master Event Timetable Applied to Dinner à la Heart
METT Checklist
Conclusion
CHAPTER 2
Choosing the Event
Do Not Pass Go-Should the Organization Have an Event?
Key Elements for Executing a Special Event
Choosing a Special Event
Five Models for a Special Event
Emergency Drill
METT Checklist
Conclusion
CHAPTER 3
Monetary Goals and Budgets
Introduction
Key Elements to Consider When Putting Together the
Special Event
Budget Strategy
Event Pricing
Calculating Revenue Sources
Estimating Attendance: Calculating Minimum Revenue
What Items Make Up Gross Revenue?
Packaging of Premium Tables and Advertisements
Underwriters and Sponsors
In-Kind Donations
Revenue Considerations for Events in Smaller Communities
Mastering Revenue and Expense Items
Putting It All Together
Computer Spreadsheets and Databases:
Keeping the Event and the Budget on Track Conclusion
METT Checklist
CHAPTER 4
Recruiting Volunteer Leadership for Your Event
First Enlist the Stakeholders
Agency Governing Board
Agency Development Committee
Reverse Networking
The Event Chair and Agency Professional
Co-Chair Responsibilities
Who’s on First?
The Community-Wide Event Committee
Honorary Chairpersons
Volunteers and Communication
A Case Statement for Special Events
METT Checklist
Conclusion
CHAPTER 5
Networking in the Community
The Community-Wide Event Committee-
The Marketing Team
Committee Information Kit and the Agenda for the
Committee Meeting
Underwriting the Event: Corporate Sponsorship
List Management
METT Checklist
Conclusion
CHAPTER 6
On the Internet: Plan an Event Online Real Quick!
Building the Structure
First Decisions
An Input Screen
First Recruitments
Required Documents
The Marketing Process
Save That Date
Potential Enhancements
A Very Clever Invitation
In Internet Reminder
An Actual Strategic Plan
METT Checklist
Conclusion
CHAPTER 7
Marketing
Definition and Introduction to Special
Event Marketing
Identifying the Market
Segmenting, Targeting, and Positioning
Key Marketing Words and Actions
A Special Event Marketing Plan
A Special Event Marketing Plan-Example
Riding the Internet Wave
Getting Your Message to the Media
METT Checklist
Conclusion
CHAPTER 8
Special Event Administration
Introduction
The First Concerns: Location, Food, and Service
Important People
Negotiating Points in Contracts
Event Staffing Requirements
Don’t Be Stingy with Servers
Designing the Site: Where to Place the Tables and Podiums
Postal Matters
Insurance
Printing and Printers
Additional Considerations: Decorations, Additional Administrative Concerns
Financial Matters
Conclusion
METT Checklist
CHAPTER 9
The Final Weeks to Event Day
Master Event Timetable Introduction
Motivational Techniques for Event Committee
Members
The Hot-Prospect Scenario
More Motivational Techniques for Event Committee
Members
Seating Guests
Reception and Check-In Desk
Documents
Setting the Pace for the Event
The PDQ Checklist
Conclusion
METT Checklist
CHAPTER 10
The Big Day: Why Success Is in the Details
Introduction
The Final Countdown
Event Day-Time Line
Conclusion
METT Checklist
CHAPTER 11
Thank You and Goodbye!
Introduction
Always Say Thank You
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Tags: Alan Wendroff, Special Events, Proven Strategies, Nonprofit Fundraising