Shaking the World for Jesus Media and Conservative Evangelical Culture 1st Edition by Heather Hendershot ISBN 978-0226326795 0226326799

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Product details: 

ISBN 10: 0226326799

ISBN 13: 978-0226326795

Author: Heather Hendershot

In 1999, the Reverend Jerry Falwell outed Tinky-Winky, the purple character from TV’s Teletubbies. Events such as this reinforced in many quarters the common idea that evangelicals are reactionary, out of touch, and just plain paranoid. But reducing evangelicals to such caricatures does not help us understand their true spiritual and political agendas and the means they use to advance them. Shaking the World for Jesus moves beyond sensationalism to consider how the evangelical movement has effectively targeted Americans—as both converts and consumers—since the 1970s.

Thousands of products promoting the Christian faith are sold to millions of consumers each year through the Web, mail order catalogs, and even national chains such as Kmart and Wal-Mart. Heather Hendershot explores in this book the vast industry of film, video, magazines, and kitsch that evangelicals use to spread their message. Focusing on the center of conservative evangelical culture—the white, middle-class Americans who can afford to buy “Christian lifestyle” products—she examines the industrial history of evangelist media, the curious subtleties of the products themselves, and their success in the religious and secular marketplace.

To garner a wider audience, Hendershot argues, evangelicals have had to carefully temper their message. But in so doing, they have painted themselves into a corner. In the postwar years, evangelical media wore the message of salvation on its sleeve, but as the evangelical media industry has grown, many of its most popular products have been those with heavily diluted Christian messages. In the eyes of many followers, the evangelicals who purvey such products are sellouts—hucksters more interested in making money than spreading the word of God.

Working to understand evangelicalism rather than pass judgment on it, Shaking the World for Jesus offers a penetrating glimpse into a thriving religious phenomenon.

Table of contents: 

Part 1: Getting Started on Ethical Trade
1. Ethical Sourcing and ETI
1.1 What is ethical sourcing?
1.2 The ‘business case’ for ethical trade
1.2.1 Protecting your company’s reputation
1.2.2 Increasing access to capital
1.2.3 Increasing efficiency of your business operations
1.2.4 Encouraging employee motivation
1.2.5 Protecting and increasing your sales – retailers and brands
1.2.6 Protecting your sales – suppliers
1.3 The moral case for ethical trade
1.4 How does ethical sourcing differ from Fairtrade?
1.5 How does ethical sourcing relate to corporate social responsibility?
1.6 Why ETI was established
1.7 What is ETI?

Part 2: Taking the First Steps
2. Getting Started on Ethical Trade
2.1 Senior management commitment
2.2 Establishing a working group
2.3 Understanding your company’s structure and supply chains
2.4 Defining roles and responsibilities
2.5 Communicating your commitment
2.6 Developing an ethical trade policy
2.7 Building internal support and awareness
2.8 Developing an action plan

3. Working with Trade Unions and NGOs
3.1 What is a trade union?
3.2 What is an NGO?
3.3 Why work with trade unions and NGOs?
3.4 How to work with trade unions and NGOs

4. Knowing and Showing
4.1 Why find out what is happening in your supply chain?
4.2 What issues should you be looking for?
4.3 Mapping your supply chains
4.4 Assessing risks
4.5 Communicating with suppliers
4.6 Making use of existing information

5. Audits and Beyond
5.1 How audits work
5.2 Advantages and disadvantages of audits
5.3 Audits and the ETI Base Code
5.4 What audits don’t tell you
5.5 Making audits more useful
5.6 Beyond audits

6. Working with Suppliers
6.1 Why working with suppliers matters
6.2 Understanding the supplier perspective
6.3 Building supplier commitment
6.4 Building supplier capacity
6.5 Integrating ethical trade into your sourcing practices
6.6 Working with agents and intermediaries

Part 3: Making a Difference in the Workplace
7. The Inspection Process
7.1 The main stages of the inspection process
7.2 Preparing for your visit
7.2.1 Briefing management and workers
7.3 Introducing your team
7.4 Ways of getting information during inspections
7.5 Reviewing documents
7.5.1 How to tell if records have been falsified and how to respond
7.6 Interviews with workers and managers
7.6.1 Topics for interviews
7.6.2 Getting the most out of interviews with workers
7.6.3 Getting the most out of group discussions
7.6.4 Making sure workers are protected
7.6.5 How to respond when workers have been ‘groomed’ for interviews
7.7 Getting information on ‘hidden workers’
7.7.1 Hidden child workers
7.8 Meetings with trade unions and workers’ representatives
7.9 Interviews with organisations outside the workplace
7.10 Visual inspection
7.11 Closing the inspection
7.12 Recording information
7.13 Reporting back
Suggested action points

8. Corrective Action
8.1 The importance of continual improvement
8.2 Responding to minor breaches of your code
8.3 Responding to major breaches of your code
8.4 When to stop trading with suppliers
8.5 Negotiating action plans with suppliers
8.6 Who should be consulted?
8.7 Who pays for corrective actions?
8.8 Following up corrective actions
8.8.1 Who should follow up corrective actions?
Suggested action points

Part 4: Guidance for the More Experienced
9. Integrating Ethical Trade into Your Business
9.1 Why it is important to integrate ethical trade into your business
9.2 Looking at your commercial relationship with suppliers
9.2.1 Using ethical trade criteria when screening new suppliers
9.2.2 Using ethical trade criteria in contracts with suppliers
9.3 Common purchasing practices and their impact on working conditions
9.3.1 Improving scheduling and critical path management
9.4 Changing your company’s culture
9.4.1 Raising buyers’ awareness
9.4.2 Building a business case
9.4.3 Incentivising buyers and suppliers
Suggested action points

10. Supporting Wider Change
10.1 Joining forces with other companies
10.2 Helping build supplier capacity
10.2.1 Training suppliers
10.2.2 Giving suppliers practical tools
10.2.3 Getting suppliers to share experiences and learn from each other
10.2.4 Helping suppliers build management systems
10.3 Building capacity among local organisations
10.4 Multi-stakeholder initiatives
10.4.1 Why get involved with a multi-stakeholder initiative?
10.5 Engaging with government
Suggested action points

11. Public Reporting
11.1 The benefits of public reporting
11.2 Deciding what to report against
11.3 Preparing credible public reports
Suggested action points

Glossary and Abbreviations
Glossary
Abbreviations

List of Case Studies
Chapter 1
1.1 The reputational benefits of adopting an ethical trade strategy
1.2 How Madison Hosiery incorporates labour standards into contracts with suppliers
1.3 Gap Inc’s ‘integrated scorecard’ approach for suppliers

Chapter 2
2.1 Levi Strauss & Co.’s Responsible Sourcing ‘Terms of Engagement’ video
2.2 Tesco’s ‘Buying with your eyes open’ course for buyers

Chapter 3
3.1 Premier Foods’ experience of working with trade unions
3.2 How dialogue and negotiation have reduced disruption in Chiquita’s supply chain
3.3 Benefits for trade unions of engaging with codes of labour practice
3.4 How Premier Foods identified trade unions to work with in East Africa

Chapter 4
4.1 How Pentland builds information on issues in its supply chain
4.2 Different approaches of ETI members to supply chain scoping

Chapter 5
5.1 Addressing audit fatigue – the Joint Initiative on Corporate Accountability and Workers’ Rights
5.2 Linking productivity and worker welfare in African horticulture
5.3 Benefits of adopting management systems for code compliance – Brandix in Sri Lanka

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Tags: Heather Hendershot, Shaking the World, Media and Conservative