Setting Profitable Prices Website A Step by Step Guide to Pricing Strategy Without Hiring a Consultant 1st Edition by Marlene Jensen ISBN 978-1118430767 111843076X

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Product details: 

ISBN 10:  111843076X

ISBN 13: 978-1118430767

Author: Marlene Jensen

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important―and difficult―marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process―unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you’re like most small- to medium-sized business owners and managers, time and money are two things you absolutely don’t have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you’ll never again leave money on the table when determining prices. And you’ll spend the least possible time setting your more profitable prices.

Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making
A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company’s product more effectively and profitably
Shows you how to avoid making your competitors’ pricing mistakes and gain a powerful competitive edge in the process
The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Table of contents: 

PART 1 HOW TO SET PRICES FOR MAXIMUM PROFITS

1. Chapter 1. Why Pricing Is the Key to Your Success

2. Chapter 2. Why Most Companies Stink at Pricing (and How You Can Do Better!)

PART 2 HOW THE MARKET WILL VALUE YOUR NEW PRODUCT

3. Chapter 3. Analyzing Your Competitors’ Prices

4. Chapter 4. Environmental Factors That Can Affect Your Pricing

5. Chapter 5. Pick the Positioning of Your New Product

6. Chapter 6. Analyzing Your Buyer Benefits/Drawbacks Relative to Your Competitors

7. Chapter 7. Picking a “Ballpark” for Your Best Price

PART 3 YOUR COST ANALYSIS

8. Chapter 8. Evaluating Your Costs

PART 4 FINE-TUNING YOUR PRICE

9. Chapter 9. Is Your Profit Potential Acceptable?

10. Chapter 10. Psychological Adjustments to Your Price

PART 5 TESTING YOUR PRICES

11. Chapter 11. Testing Prices

12. Chapter 12. Using Google to Test Prices for Free (or Almost Free)

PART 6 PRICING IN SPECIAL SITUATIONS

13. Chapter 13. Pricing Services

14. Chapter 14. Pricing New Products/Services, Part 1: When Your Brand Is Unknown

15. Chapter 15. Pricing New Products/Services, Part 2: Competing with Established Brands

16. Chapter 16. Pricing with Discounts

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Tags: Marlene Jensen, Setting Profitable, Prices Website, Step by Step, Pricing Strategy