Serial innovators firms that change the world 1st Edition by Claudio Feser, Daniel Vasella ISBN 978-1118149928 1118149928
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Product details:
ISBN 10: 1118149928
ISBN 13: 978-1118149928
Author: Claudio Feser, Daniel Vasella
“The average life expectancy at “birth” of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.
Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields―behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy―to understand how firms, as they grow, develop rigidities that prevent change.
It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time”.
Table of contents:
Part I – The Ephemeral Nature of Firms
Chapter 1 – Meet Carl Berger
Chapter 2 – Corporate Life Cycle
Part II – Individual Rigidities
Chapter 3 – To Err is Human
Chapter 4 – The Greatest of All Time
Chapter 5 – Rewiring Brains
Part III – Organizational Rigidities
Chapter 6 – Long Live Bureaucracy!
Chapter 7 – In Brain We Trust
Chapter 8 – What We Value
Chapter 9 – What Not to Pay For
Chapter 10 – Fast Learners
Part IV – Serial Innovators
Chapter 11 – The Secrets of Serial Innovators
Chapter 12 – Beyond Business: The Medici, Oxford, and the Catholic Church
Chapter 13 – Legacy through Leadership
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Tags: Claudio Feser, Daniel Vasella, Serial innovators, change the world