Self Publishing For Dummies 1st Edition by Jason Rich ISBN 9780471799528 0471799521

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Product details: 

ISBN 10: 0471799521

ISBN 13:  9780471799528

Author: Jason R. Rich

Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone

If you have a great idea for a book or informative content to share with an audience or have written a book and want to bypass traditional publishing, you’re in the right place. Aspiring and experienced writers alike will benefit from this user-friendly and detailed guide with coverage on the self-publishing process from preparing your manuscript and creating the perfect title to selling the final product.

Self-Publishing For Dummies lays out the pros and cons of self-publishing, helps you avoid the most common mistakes made by authors and self-publishers, and makes you aware of legal issues associated with book publishing. You’ll learn the basics of researching to include the right details, what the parts of a book are (from the copyright page to the index and bibliography), and when to edit your own work and when to hire a professional editor.

When it comes to the business aspects of self-publishing your book and building your own publishing company, you’re in charge of each exciting step from naming your business, to writing the business plan, managing the finances and expenses, and who to call on for expert advice. It’s up to you to decide on a title for your book, as well as the layout and design. Once your book is complete, you’ll have it printed — through traditional, non-traditional, or on-demand means.

You’ll discover how to

Apply for and obtain an ISBN
Copyright your work to protect it
Negotiate with and manage vendors, including printers, designers, and copyeditors
Secure a warehouse to store your book
Work with distributors to get your book to your audience
Set prices and monitor inventory
Write a press release and other marketing materials to promote your book
Collaborate with the media and publicists to build awareness for your book
Build an online presence with a website, newsletters, blog, or podcast
Create and sell additional products related to your book
Additionally, you can read about ten common self-publishing mistakes — and how to avoid them — and the best resources for self-publishers. Get your copy of Self-Publishing For Dummies today.

Table of contents: 

Part I: Do It Yourself: Getting Started with Self-Publishing

1. Welcome to Self-Publishing!

2. Understanding the Pros and Cons of Self-Publishing

3. Equipping Yourself with the Write Stuff

4. Creating a Winning Manuscript

5. Fine-Tuning Your Work with Careful Editing

Part II: Pulling Together the Details: Administration and Design
6. Setting Up Your Self-Publishing Business
7. Tackling Book-Specific Tasks
8. Coming Up with Creative Page Design and Layout
9. Judging a Book by Its Cover

Part III: Start the Presses! Examining Printing Choices
10. Trying Out Traditional Offset Printing
11. Print-On-Demand for Demanding Self-Publishers
12. Checking Out Some Non-Traditional Printing Options
13. Working Successfully with Any Printer

Part IV: Making Your Book a Bestseller: Distribution Methods
14. Selling Your Book through Popular Online Booksellers
15. Distributing Your Book through Traditional Channels
16. Getting a Grip on Warehousing, Order Fulfillment, and Shipping
17. Selling Your Book to the Big Boys for Better Distribution

Part V: Creating a Buzz: Publicity and Marketing
18. Crafting Publicity Materials for Your Book
19. Publicizing Your Book for Free with the Media’s Help
20. Marketing Your Book with Paid Advertising and Promotional Tools
21. Maximizing Your Marketing Power in Cyberspace
22. Expanding Your Income with Spin-Off Products and Services

Part VI: The Part of Tens
23. Ten Self-Publishing Mistakes to Avoid
24. Ten Useful Resources for Self-Publishers

Index

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Tags: Jason Rich, Self Publishing, For Dummies