Scenarios The Art of Strategic Conversation 2nd Edition by Kees Van Der Heijden ISBN 0470023686 978-0470023686

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Product details: 

ISBN 10:  0470023686 

ISBN 13: 978-0470023686

Author:  Kees Van Der Heijden

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the ‘strategic conversation’. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Table of contents: 

1 INFLUENTIAL THINKERS
2 Introduction to Scenario-based Planning
3 Three Competing Paradigms in Strategic Management
4 The Principles of Scenario-based Planning
5 The Business Idea of an Organisation
6 The Uncertain Environment
7 Scenario Analysis
8 Scenarios and the Strategic Conversation
9 Scenario Development
10 Starting an Influence Diagram
11 Example of a Driving Force Analysis
12 The Mont Fleur Scenario Structure
13 Scenario Structure Based on Dominant Trends
14 Example of a Scenario Matrix
15 Driving Force Ranking Space
16 The Actor-Stakeholder Matrix
17 Scenarios Provide a New Perspective
18 The Practice of Scenario-based Planning
19 The Practitioners
20 The Elicitation Cycle
21 The Business in Its Environment
22 Articulation of the Business Idea
23 Start of a Business Idea Diagram
24 First Stage Business Idea Diagram
25 Reducing the Business Idea to Its Essentials
26 The Business Idea Considered Against Scenarios
27 Competitive Positioning
28 The Five-Forces Model of Competition
29 Option Planning
30 Scenario-Option Matrix
31 Option-Stakeholder Matrix
32 Institutionalising Scenario-based Planning
33 The Management of Change
34 Creating Action
35 Planning Process
36 The Five Levels of Business Planning
37 The Informal Strategic Conversation
38 The Art of Strategic Conversation
39 Two Scenarios About Societal Development

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Kees Van Der Heijden,Scenarios: The Art,Strategic Conversation