Risk Issues and Crisis Management A Casebook of Best Practice PR in Practice 3rd Edition by Michael Regester, Judy Larkin- Ebook PDF Instant Download/Delivery: 978-0749443825, 0749443820
Full download Risk Issues and Crisis Management A Casebook of Best Practice PR in Practice 3rd Edition after payment

Product details:
ISBN 10: 0749443820
ISBN 13: 978-0749443825
Author: Michael Regester, Judy Larkin
“”Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.”” — Marketing Business
Table of contents:
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Outside-In Thinking
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Issues Management Defined
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Planning an Issues Management Programme
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The New Moral Code for Doing Business
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An Issue Ignored Is a Crisis Ensured
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Implementing an Issues Management Programme
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So It Hits the Fan – Now What?
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Perception Is the Reality
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The Media in Crisis Situations
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The Legal Perspective
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Planning for the Unexpected
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Crisis Communications Management
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Tags: Michael Regester, Judy Larkin, Risk Issues, Crisis Management, A Casebook


