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Risk Issues and Crisis Management A Casebook of Best Practice PR in Practice 3rd Edition by Michael Regester, Judy Larkin ISBN 978-0749443825 0749443820

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Risk Issues and Crisis Management A Casebook of Best Practice PR in Practice 3rd Edition Michael Regester Digital Instant Download

Author(s): Michael Regester, Judy Larkin
ISBN(s): 9781423716082, 1423716086
Edition: 3rd
File Details: PDF, 1.01 MB
Year: 2005
Language: english
SKU: EB-1311194 Category: Tags: ,

Risk Issues and Crisis Management A Casebook of Best Practice PR in Practice 3rd Edition by Michael Regester, Judy Larkin- Ebook PDF Instant Download/Delivery:  978-0749443825, 0749443820
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Product details: 

ISBN 10:   0749443820

ISBN 13: 978-0749443825

Author:  Michael Regester, Judy Larkin

“”Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.”” — Marketing Business

Table of contents: 

  1. Outside-In Thinking

  2. Issues Management Defined

  3. Planning an Issues Management Programme

  4. The New Moral Code for Doing Business

  5. An Issue Ignored Is a Crisis Ensured

  6. Implementing an Issues Management Programme

  7. So It Hits the Fan – Now What?

  8. Perception Is the Reality

  9. The Media in Crisis Situations

  10. The Legal Perspective

  11. Planning for the Unexpected

  12. Crisis Communications Management

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Tags: Michael Regester, Judy Larkin, Risk Issues, Crisis Management, A Casebook