Revenue management a path to increased profits Second Edition by Ronald Huefner ISBN 1631570935 978-1631570933
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Product details:
ISBN 10: 1631570935
ISBN 13: 978-1631570933
Author: Ronald Huefner
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
Table of contents:
Chapter 1 What Is Revenue Management and Why Is It Important?
Chapter 2 Origins and Applications of Revenue Management
Chapter 3 Introduction to Financial Analysis of Revenue Management Decisions
Chapter 4 Setting Prices: An Overview
Chapter 5 Revenue Management Techniques
Chapter 6 Customer Reactions to Revenue Management Techniques
Chapter 7 Additional Tools for Analysis of Revenue Management Decisions
Chapter 8 Revenue Management and Capacity Analysis
Chapter 9 Revenue Management and the Theory of Constraints
Chapter 10 Relating Revenue Management to Customer Value
Chapter 11 Are Your Customers Profitable?
Chapter 12 Making Revenue Management Decisions
Chapter 13 Emerging Issues in Revenue Management
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Ronald Huefner,Revenue management,a path,increased profits