Reassessing the Internationalization of the Firm Advances in International Marketing 1st Edition by Catherine Nancy Axinn ISBN 0762307951 978-0762307951
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Product details:
ISBN 10: 0762307951
ISBN 13: 978-0762307951
Author: Catherine Nancy Axinn
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms’ changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of “born global” firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.
Table of contents:
1. Reframing Internationalization Theory: An Introduction
2. Internationalization and the Multinational Enterprise: Development of a Research Tradition
3. Conceptual Frameworks on SMEs’ Internationalization: Past, Present and Future Trends of Research
4. Patterns of Internationalization of Brazilian Firms and the Decision to Establish Subsidiaries Abroad
5. Market Entry and International Technology Transfer: A Case Analysis of Ten U.S. High-Tech Firms in China and Southeast Asia
6. Internationalization Reconsidered: New Imperatives for Successful Growth
7. Firm Internationalization and Economic Performance: A Conceptual Synthesis and an Empirical Assessment of the Chinese Experience
8. A Generation Perspective on Small Firm Internationalization: From Traditional Exporters and Flexible Specialists to Born Globals
9. The Internationalization of Industrial Purchasing: The Example of Small Danish Manufacturers
10. Toward a (More) Dynamic Theory of Internationalization: International Market Withdrawal as Empirical Extreme
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Tags: Catherine Nancy Axinn, Reassessing the Internationalization, Firm Advances