Political Campaigns Concepts Context and Consequences The Series on Elections Opinion and Democracy 1st Edition by Costas Panagopoulos ISBN 978-0199341399 0199341397

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Product details: 

ISBN 10:  0199341397

ISBN 13: 978-0199341399

Author: Costas Panagopoulos 

In Political Campaigns: Concepts, Context, and Consequences, Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider’s perspective. The text focuses on three key elements of contemporary campaigning-“Concepts, Context, and Consequences”-examining the significance of each element as it relates to the topics discussed. “Context” refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign’s decision-making strategies. In turn, these choices yield important implications, or “Consequences,” not only for the individual campaign but also for society at large. Topics discussed include parties, interest groups, and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more.

Political Campaigns is part of the Oxford Series on Elections, Campaigns, and Democracy. Edited by Michael R. Alvarez (California Institute of Technology), this new series features comprehensive and accessible, as well as specialized, texts for courses in elections, public opinion, and voting behavior.

Table of contents: 

Chapter 1: Modern Political Campaigns: Significance and Structure

• When and How Campaigns Matter

• Campaign Structure and Organization

• Transition from Party-Centered to Candidate-Centered Elections

• Growth and Professionalization of the Political Consulting Profession

• Organization of the Book

Chapter 2: Layers of Democracy: Federal, State, and Local Campaigns

• Levels of American Elections: Variation Across States

• The Implications of Structural and Legal Variations for Democratic Norms

• The Role of Competitive Elections

• Implications of Competitive Elections Across the United States for Democratic Norms

• Campaign Finance and Consequences

• The Nationalization of State and Local Campaigns

Chapter 3: External Actors: Parties, Interest Groups, and the Media

• Political Parties: Changing Contexts

• Interest Groups: Changing Contexts

• Media: Changing Contexts

Chapter 4: Money and the Modern Campaign

• Contemporary Campaign Finance Regulations and Fundraising

• Campaign Finance Regulations, Budgeting, and Spending Resources

• Campaign Spending and Budgets

• Effects of Campaign Spending in Elections

• Outside Actors: Issue Advocacy, Independent Expenditure Groups, and Super PACs

• Consequences for Democracy

Chapter 5: Campaign Strategy

• Campaign Research: Key Considerations

• Context Matters: Campaign Strategy in Presidential Elections

• Targeting Voters

• Polling to Develop Campaign Strategy

• Opposition Research

• Message Development

• Consequences for Democracy

Chapter 6: Campaign Messaging

• Revisiting the Basics of Campaign Messaging

• Paid Media

• Earned Media

• Message Content, Management, and Delivery

• The Effectiveness of Political Advertising and Consequences for Democracy

• Negative Advertising

Chapter 7: Voter Mobilization and Turnout

• Grassroots Mobilization: An Overview

• Advances in Field Experiments

• Consequences for Democracy

Chapter 8: Vote Choice

• The Role of Cues and Candidate Traits

• The Role of Personality Traits, Genetic Predispositions, and Voter Psychology

• The Role of Affect and Emotions

• Implications of Personality, Genetics, and Emotion for Campaign Conduct

• Consequences for Democracy

Chapter 9: Technology and Contemporary Campaigns

• Campaign Software and Data Availability

• Online Presence and Social Media Platforms

• Consequences for Democracy

Chapter 10: Contemporary Campaigns and the Evolving Electoral Process

• Procedures

• Electoral Reforms: Voter Registration and Voting

• Challenges for Campaigns

• Future Reforms

• Consequences for Democracy

Chapter 11: Political Campaigns in an International Context

• Differences in Registration and Turnout

• Differences in Media and Political Communication

• Differences in Campaign Finance

• Developments in New Technologies

• Consequences for Democracy

Chapter 12: Assessments and Reflections on the Future of Political Campaigns

• Election Administration and Democracy

• Concluding Remarks

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Tags: Costas Panagopoulos, Political Campaigns, Concepts Context, The Series