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Outpacing the Competition Patent Based Business Strategy 1st Edition by Robert Cantrell ISBN 0470390859 978-0470390856

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Outpacing the Competition Patent Based Business Strategy 1st Edition Robert L. Cantrell Digital Instant Download

Author(s): Robert L. Cantrell
ISBN(s): 9780470471029, 0470471026
Edition: 1
File Details: PDF, 1.43 MB
Year: 2009
Language: english
SKU: EB-1826942 Category: Tag:

Outpacing the Competition Patent Based Business Strategy 1st Edition by Robert L. Cantrell  – Ebook PDF Instant Download/Delivery: 0470390859, 978-0470390856
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Product details: 

ISBN 10: 0470390859 

ISBN 13: 978-0470390856

Author: Robert L. Cantrell

Praise for Outpacing the Competition Patent-Based Business Strategy

“Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time.” –Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft

“Robert Cantrell’s book Outpacing the Competition: Patent-Based Business Strategy?should be read by?anyone?involved in the practice of litigating or licensing patent rights or policymakers responsible for patent issues. Mr. Cantrell provides a cogent approach for applying decisional methodology and game theory to enhance the utilization and understanding of patent rights.”–Bradley J. Olson, Esq., patent attorney, Washington, DC

“Robert Cantrell makes a compelling case for using intellectual property as a core for building solid business strategy. He provides a unique and valuable perspective on competitive advantage, as delivered through patent-based business strategy. This is an excellent addition to anyone’s business strategy arsenal.” –Jeff Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC

“Robert truly treats patents and related intellectual property as both a weapon and a shield to help the reader use patents to out-maneuver global competitors of all kinds—the low-cost producer, the high-end innovator, etc. CEOs, attorneys, business and engineering professionals and the like will enjoy the military imagery and flavor provided by Robert. Thanks for clarifying how critical it is to have an understanding of patents in running a truly competitive global business today.” –José W. Jimenez, Esq., Chief Intellectual Property Officer,AMS Research Corporation

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Table of contents: 

Chapter I: Introduction

  1. Strategy Defined

  2. Results

  3. Reasons for Unpredicted Results

  4. Patent Strategy Defined

  5. Value Capture

  6. The Nature of a Strategic Solution

  7. Opposites

  8. Strategic Inaction

  9. Strategy and Change

  10. The Perfect Strategy

  11. The “Good Enough” Strategy

  12. Strategic Risk

  13. Competitive Risk

Chapter II: Decision Cycle
14. The Question of Cost
15. B. Invention Review List
16. Four Rules of Patent Strategy
17. The Definition of a Decision Cycle

Chapter III: Assess
18. Defining the Problem
19. Problem Resolution
20. Synthesis
21. Identifying the Opposition
22. Why Opposition Exists
23. What Do We Do That Is “Evil”?
24. An Illustration of “Evilness”
25. “Evilness” Exercise
26. Why We Act
27. What We Want
28. Independent Action
29. Cooperate or Compete
30. Evaluating Resources for Cooperate or Compete Decisions
31. Valuation and Return on Investment
32. Application of the Patent Resource
33. Centers of Excellence
34. Federal Express as a Centers of Excellence Model
35. Parallel Lines of Competition
36. All Aspects of Power
37. Standing on a Whale, Fishing for Minnows
38. Dominant and Contested Positions
39. Sanctuary and the Dominant Position
40. Chapter Summary

Chapter IV: Decide
41. Defining the Goal
42. Definition of ‘B’
43. Strategic Versus Technical Solutions
44. Fundamental Competitive Strategy
45. Fundamental Competitive Strategy, the Objective, and the Desired Result ‘B’
46. How to Be Proficient at Decision-Making
47. Overwhelming Advantage
48. Surprise
49. Asymmetry
50. Sanctuary
51. Leveraging Conditions
52. Developing the Situation
53. Four Key Effects: Eliminate, Isolate, Interact, Negate
54. Competitive Equilibrium and Disequilibrium
55. Equilibrium
56. Disequilibrium
57. A Sample Cause and Effect Sequence
58. Leveraging the Three Centers of Excellence when Crafting a Strategy
59. Where We Cooperate and Compete
60. Innovation
61. Four Innovation Approaches (Solution Quadrants)
62. Solution Quadrants Illustration
63. Skating Where the Puck Will Be
64. Henry Ford
65. Altshuller’s Laws of Technical Evolution
66. Altshuller and Ideality
67. The Optimal
68. Profiting From the Trend Toward the Ideal and the Optimal
69. From Inventions to Solutions and the Technology Lifecycle
70. Advancement
71. The Sales Advantage
72. Saleable Benefits
73. Advantages
74. A Degree of Separation
75. Security
76. The Primary Utility of a Patent
77. The Ultimate Security Advantage
78. The Ideal Patent
79. A Counterintuitive Result
80. Links Within Claims
81. Links to Other Patents
82. Links to Other Resources
83. Parallel Lines of Competition and Security
84. A Final Word on Asymmetry for Planning
85. Reciprocal Response
86. Patent Quality
87. Drafting a Strong Patent
88. Position Survivability
89. The Dominant Patent Strategy
90. High Tech Dominant Strategy: Stockpile
91. Rule 1: Use patents to isolate
92. Rule 2: Threaten to use patents to isolate
93. Rule 3: Use patents to interact
94. Rule 4: Leverage the possibility of interaction
95. Pharmaceutical Dominant Strategy: Seek the Blockbuster
96. Rule 1: Use patents to isolate
97. Rule 2: Threaten to use patents to isolate
98. Rule 3: Use patents to interact
99. Rule 4: Leverage the possibility of interaction
100. High Tech Versus Pharmaceutical
101. Final Word on Decision
102. Section Summary

Chapter V: Act
103. Acting on the Goal
104. Acting Competitively
105. Mentally Prepare to Adjust
106. Categorize and Track Resources
107. Four Operational Tenets
108. Four Operational Tenets Defined
109. Concentration of Effort
110. Economy of Resources
111. Freedom of Action
112. Safety
113. Summary on Operational Tenets
114. Multi-Dimensional Considerations
115. Balance
116. Multi-Dimensional Considerations: Additional Notes
117. Freedom of Action Enhancements
118. How to Be Proficient at Operations
119. A Case of Free Value
120. Account for Change
121. Tempo
122. Decision Cycle and Tempo
123. Col. John Boyd
124. Factors of Importance re: Tempo
125. Levels of Adaptation
126. The Luck Factor
127. Qualifying the Result
128. Summary on Act

Chapter VI: Connecting The Loop
129. The Invention Review List
130. Prior Art Search
131. Invention Elicitation
132. The Invention Audit

Chapter VII: Two Imperatives
133. Imperative 1: CEO Involvement
134. The CEO and the Patent Line of Competition
135. Bill Gates and Patents
136. Imperative 2: Master the Fundamentals
137. AWAKE Cycle™ From Fundamentals to Exceptional Strategy

Chapter VIII: High-Tempo Patent Strategy
138. Set Common Viewpoints
139. Measure the Control of Technical Space
140. Advanced Creativity Techniques
141. Psychological Protections
142. Accelerated Invention (TRIZ Example)
143. Conduct Invention/Patent Infiltration
144. Necessary Adjustments
145. High-Tempo Patent Strategy Advantages

Chapter IX: Conclusion
146. Appendix
147. IP Strategy Boarding and Scenario Play
148. Endnotes

Orientation (Recap Sections)
149. I. Introduction
150. II. Decision Cycle
151. III: Assess
152. IV. Decide
153. V. Act
154. VII. Two Imperatives
155. VIII. High-Tempo Patent Strategy
156. IX. Conclusion

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Tags: Robert Cantrell, Outpacing the Competition, Based Business Strategy