Merchandise Buying and Management 4th Edition by John Donnellan ISBN 1609014901 978-1609014902

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Product details: 

ISBN 10: 1609014901 

ISBN 13: 978-1609014902

Author:  John Donnellan

The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management,

Table of contents: 

The Structure of the Retail Industry

The Development and Distribution of Consumer Products

The Financial Aspects of Merchandising

Pricing Planning and Purchasing Retail Inventories

Merchandise Control and Presentation

Glossary

Endnotes

Company Index

Subject Index

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John Donnellan,Merchandise Buying, Management