Sale!

Marketing the Best Deal in Town Your Library 1st Edition by Nancy Rossiter ISBN ‎ 1843343053 978-1843343059

Original price was: $50.00.Current price is: $35.00.

Marketing the Best Deal in Town Your Library 1st Edition Nancy Rossiter (Auth.) Digital Instant Download

Author(s): Nancy Rossiter (Auth.)
ISBN(s): 9781843343059, 1843343053
Edition: 1
File Details: PDF, 2.22 MB
Year: 2008
Language: english
SKU: EB-4675424 Categories: , Tag:

Marketing the Best Deal in Town Your Library 1st Edition by Nancy Rossiter – Ebook PDF Instant Download/Delivery: 1843343053,  978-1843343059
Full download Marketing the Best Deal in Town Your Library 1st Edition after payment

Product details: 

ISBN 10: 1843343053

ISBN 13:  978-1843343059

Author: Nancy Rossiter

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Table of contents: 

  1. Why Market Libraries?

  2. The Language of Marketing

  3. Innovation 101

  4. Trends

  5. Purple Cows, Free Prizes, and Moogle Oh My

  6. Finding the (có vẻ tiêu đề này bị thiếu, bạn có muốn mình giúp xác định hoặc khôi phục tiêu đề đầy đủ không?)

  7. Market Research

  8. Branding

  9. Marketing to Women

  10. Marketing to Millennials

  11. Marketing Yourself

  12. Conclusion

  13. Epilogue

  14. Free Prizes

People also search for:

    
marketing to the affluent
    
marketing to the poor
    
best deal in town reviews
    
a marketing strategy develops products and promotions
    
best deal in town

Tags: Nancy Rossiter, the Best Deal, Town Your Library