Marketing Real People Real Decisions Second European 1st Edition by Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell ISBN 978-0273758167 0273758160
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Marketing Real People Real Decisions Second European 1st Edition by Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell – Ebook PDF Instant Download/Delivery: 978-0273758167, 0273758160
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Product details:
ISBN 10: 0273758160
ISBN 13: 978-0273758167
Author: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell
The Second European Edition of Marketing: Real People, Real Decisions by Michael R. Solomon and co-authors is structured to guide readers through the core principles of marketing, emphasizing real-world applications and decision-making processes. While the complete table of contents isn’t fully detailed in the available sources, the book is organized into several key parts, each focusing on different aspects of marketing.
Table of contents:
1 What is marketing?
2 Strategy and environment
3 Marketing research
4 Consumer behaviour
5 Business-to-business marketing
6 Segmentation, targeting, positioning and CRM
7 Creating the product
8 Managing the product
9 Services marketing
10 Pricing the product
11 Integrated marketing communications
12 Advertising and PR
13 Sales promotions and sales management
14 Retail and distribution
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Tags: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell