Marketing defined explained applied Second Edition by Levens Michael ISBN 978-1292042220 1292042222
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Product details:
ISBN 10: 1292042222
ISBN 13: 978-1292042220
Author: Levens Michael
For undergraduate Principles of Marketing courses.
A unique breakdown of marketing that speaks to students’ learning style.
Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.
The second edition features a new format that makes it easier for students to study and learn the material.
MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:
One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
Table of contents:
1. The Meaning of Marketing Michael Levens
2. The Market in Marketing Michael Levens
3. Planning and Marketing in an Organization Michael Levens
4. A Broader Perspective on Marketing Michael Levens
5. Global Marketing Michael Levens
6. Value for Customers Michael Levens
7. A Perspective on Consumer Behavior Michael Levens
8. Consumer Insight Michael Levens
9. The Brand Michael Levens
10. Segmenting, Targeting, and Positioning Michael Levens
11. The Marketing Plan Michael Levens
12. Product and Service Strategies Michael Levens
13. Pricing Strategies Michael Levens
14. Supply Chain and Distribution Strategies
Michael Levens
15. Retailing and Wholesaling Strategies Michael Levens
16. Advertising and Sales Promotion Strategies Michael Levens
17. Personal Selling and Direct Marketing Strategies Michael Levens
18. The Communications Mix
Michael Levens
19. The Marketing Mix
Michael Levens
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