Market Research and Statistics International Marketing and Sales 1st Edition by Poul Faarup, Kenneth Hansen ISBN 9788776757694 8776757692
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Product details:
ISBN 10: 8776757692
ISBN 13: 9788776757694
Author: Poul K. Faarup, Kenneth Hansen
Market Research and Statistics er bind 2 i serien International Marketing and Sales.
En væsentlig forudsætning for valg af de rigtige markedsføringsstrategier og udarbejdelse af de gode marketingplaner er, at man har viden og information. Meget information samles ind ved hjælp af eksterne datakilder, men ofte må man foretage egne undersøgelser – markedsanalyser.
Med dette andet bind i serien International Marketing and Sales sætter vi fokus på markedsanalyseprocessen, og vi gennemgår de væsentlige elementer i indsamling af information – både primære og sekundære data, kvalitative og kvantitative data, udarbejdelse af spørgeskemaer og svarskalaer, databehandling samt en udførlig gennemgang af statistiske metoder og værktøjer.
Table of contents:
Chapter 1
Chapter 2
Chapter 3
Chapter 4
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Measurements in a Quantitative Analysis
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Scales That Make Comparisons and Scales That Do
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General Assessment Criteria for Scales
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The Establishing of Samples
Chapter 6
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Confidence Interval for Two Mean Values
Chapter 7
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Testing for Mean Value
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Test of Two Means
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Test of Two Proportions
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Test for Representativenes
Chapter 8
Chapter 9
-
When Would We Use a Qualitative Analysis?
Chapter 10
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Tags: Poul Faarup, Kenneth Hansen, Market Research, Statistics International Marketing