Managing In The Global Economy 1st Edition by Richard Steers, Luciara Nardon ISBN 978-0765615510 0765615510

Managing In The Global Economy 1st Edition by Richard M. Steers,  Luciara Nardon  – Ebook PDF Instant Download/Delivery:  978-0765615510, 0765615510 
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Product details: 

ISBN 10:   0765615510 

ISBN 13: 978-0765615510

Author:  Richard M. Steers,  Luciara Nardon

This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager’s Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness

Table of contents: 

Part I. The Emerging Global Economy
1. Managing in the Global Economy: An Introduction
2. Challenges and Prospects of Globalization
3. Economic Foundations of Global Business
4. National Trade Policy and Competitive Advantage
5. Legal and Political Foundations of Global Business
6. Economic Integration and Regional Trading Blocs

Part II. Culture, Organization, And Strategy
7. Cultural Foundations of Global Business
8. Assessing Cultural Differences
9. Organizing for Global Business
10. Developing Global Business Strategies
11. Building Global Strategic Alliances
12. Strategies for International Negotiation

Part III. Managing Global Operations
13. Staffing Global Operations
14. Managing a Competitive Global Workforce
15. Managing Total Quality and Employee Involvement
16. Managing Multicultural Teams
17. Managing in the Global Economy: A Field Project

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Tags: Richard Steers, Luciara Nardon, The Global Economy