Managerial Economics 5th Edition by William Samuelson, Stephen Marks ISBN 978-0 471663621 047166362X

Managerial Economics 5th Edition by William F. Samuelson, Stephen G. Marks – Ebook PDF Instant Download/Delivery: 978-0 471663621, 047166362X
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Product details: 

ISBN 10:  047166362X

ISBN 13: 978-0 471663621

Author:   William F. Samuelson, Stephen G. Marks 

The right tools to guide real decisions
When you’re climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.

The same holds true in today’s highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions.

Table of contents: 

Chapter 1: Introduction to Economic Decision Making
Chapter 2: Optimal Decisions Using Managerial Analysis
Chapter 3: Demand Analysis and Optimal Pricing
Chapter 4: Estimating Demand
Chapter 5: Forecasting
Chapter 6: Production
Chapter 7: Cost Analysis
Chapter 8: Decision Making Under Uncertainty
Chapter 9: The Value of Information
Chapter 10: Perfect Competition
Chapter 11: Monopoly
Chapter 12: Oligopoly
Chapter 13: Game Theory and Competitive Strategy
Chapter 14: Regulation, Public Goods, and Benefit-Cost Analysis
Chapter 15: Asymmetric Information and Organizational Design
Chapter 16: Bargaining and Negotiating
Chapter 17: Auctions and Competitive Bidding
Chapter 18: Linear Programming
Chapter 19: Capital Budgeting

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Tags: William Samuelson, Stephen Marks, Managerial Economics