Making the Compelling Business Case Decision Making Techniques for Successful Business Growth 2013th Edition by Messner ISBN 978-1137340566 1137340568
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Product details:
ISBN 10: 1137340568
ISBN 13: 978-1137340566
Author: W.Messner
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader’s capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
Table of contents:
1 Deciding on Corporate Investments
1.1 Financial goals vs. corporate strategy
1.2 Why investment decisions fail
1.3 Definition of a business case
1.4 Characterizing investments
1.5 Infrastructure investment framework
1.6 Trustworthy business cases
1.7 Enterprise analysis
1.8 Business case project
1.9 Structure of a business case
1.10 Consensus and stakeholder management
2 Key Financial Concepts
2.1 Time value of money
2.2 Net Present Value (NPV) concept
2.3 Payback and discounted payback method
2.4 Return on Investment (ROI)
2.5 Internal Rate of Return (IRR)
2.6 Profitability Index (PI) and Benefit-Cost Ratio (BCR)
3 Fundamentals I: Costs
3.1 Cost stages
3.2 Financial issues with costs
3.3 Estimating costs
3.4 Taxes
3.5 Leasing
4 Fundamentals II: Benefits
4.1 Benefit taxonomy
4.2 Strategic benefit maps
4.3 Value panel
4.4 Benefit discovery chart
4.5 Managing non-monetary benefits
4.6 Customer value for the company
4.7 Ensuring benefit criteria completeness
5 Making Investment Decisions with NPV
5.1 Continuous cash flows
5.2 Terminal value
5.3 Time horizons
5.4 Capital rationing and capital restrictions
5.5 Inflation
5.6 Worked example: Highway safety alternatives
5.7 Worked example: UC replaces telephony system
6 Factoring Risk and Uncertainty
6.1 Definition of risk
6.2 Assumptions and complexity
6.3 Risk assessment process
6.4 Risk preferences of decision makers
6.5 Measuring level of risk of future attributes
6.6 Sensitivity analysis
6.7 Scenario analysis
6.8 Simulations
6.9 Probability trees
6.10 Decision trees
6.11 Empirical validation
6.12 Risk assessment by certainty equivalents
6.13 Global investments, country risk, and international contracts
6.14 Worked example continued: UC replaces telephony system
7 Factoring Strategic Flexibility
7.1 Strategic real option analysis
7.2 Black-Scholes formula
7.3 Subjective real option valuation
7.4 Real option management
8 Business Case Presentation
8.1 Executive decision making
8.2 Structure of the business case report
8.3 Storytelling
8.4 Deliver the presentation
9 Business Case as Controlling Framework
9.1 The challenge of benefit realization
9.2 Operationalizing competencies with practices
9.3 Benefits realization competencies framework
10 Influencing Decisions in Sales
10.1 Turning selling around
10.2 Business case selling
10.3 Avoiding weak business cases
Glossary
Notes
Bibliography
Index
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Tags: Messner, Making the Compelling, Business Case, Making Techniques