Let s Get Positive Challenging Negative Images of Young People in Care 1st Edition by National Children’S Bureau ISBN 190099080 69781907969676

Let s Get Positive Challenging Negative Images of Young People in Care 1st Edition by National Children’S Bureau – Ebook PDF Instant Download/Delivery: 190099080, 69781907969676
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Product details: 

ISBN 10: 190099080 

ISBN 13: 69781907969676
Author:  National Children’S Bureau

Table of contents: 

1 How to develop your media campaign
2 Identify your aims
3 Case study: Sunderland City Council aims high!
4 Choose your target markets
5 Case study: Targeting young people
6 Develop key campaign messages
7 Make a plan
8 Build a team
9 Putting your plan into action
10 Know what makes a good story
11 Write a media release
12 Tips for media releases
13 Sample media release
14 Some ideas for a media release
15 Make your own opportunities
16 Case study: Using available opportunities
17 Case study: Enlisting celebrity support

18 Involving young people in media work
19 Guidelines for involving young people in media work
20 Get ahead with information gathering
21 Case study: Involving young media representatives
22 Give young people the right information
23 Measure your success
24 Campaign checklist

25 Understanding the media
26 Where can you get your messages heard?
27 Understanding journalists
28 Get to know your local media
29 Understanding media jargon
30 Working with the media
31 Choose the right spokesperson
32 What makes a good spokesperson?
33 Prepare your spokesperson
34 Get the most out of interviews
35 Broadcast interviews

36 Letters to the editor

37 How to handle a crisis
38 Key principles for handling a crisis effectively
39 Case study: Dealing effectively with tragedy
40 What to do when the media gets it wrong

41 Appendix: Care information kit for journalists
42 Introduction
43 Peterbridge City Council media contacts
44 A local story about a young person in care
45 Statistics
46 What is care really like?
47 Involving a young person in care in the media
48 Resource guide

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