Introduction to Business Fourth Edition by Jeff Madura ISBN 978-0324407112 0324407114
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Product details:
ISBN 10: 0324407114
ISBN 13: 978-0324407112
Author: Jeff Madura
In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura’s INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It’s up to you to help your students learn how to make the best decisions possible when they enter the business world.
Table of contents:
Part I
Business Environment
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Chapter 1: Motives and Functions of a Business
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Chapter 2: Business Ethics and Social Responsibility
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Chapter 3: Assessing Economic Conditions
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Chapter 4: Assessing Global Conditions
Part II
Starting a New Business
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Chapter 5: Selecting a Form of Business Ownership
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Chapter 6: Entrepreneurship and Business Planning
Part III
Management
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Chapter 7: Managing Effectively
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Chapter 8: Organizational Structure
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Chapter 9: Improving Productivity and Quality
Part IV
Managing Employees
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Chapter 10: Motivating Employees
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Chapter 11: Hiring, Training, and Evaluating Employees
Part V
Marketing
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Chapter 12: Creating and Pricing Products
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Chapter 13: Distributing Products
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Chapter 14: Promoting Products
Part VI
Financial Management
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Chapter 15: Accounting and Financial Analysis
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Chapter 16: Financing
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Chapter 17: Expanding the Business
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