International Business Strategy Rethinking the Foundations of Global Corporate Success 1st Edition by Alain Verbeke ISBN 978-0521681117 0521681111
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Product details:
ISBN 10: 0521681111
ISBN 13: 978-0521681117
Author: Alain Verbeke
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today’s managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty ‘half-length’ case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.
Table of contents:
Part I – Core Concepts
Conceptual Foundations of International Business Strategy
The Critical Role of Firm-Specific Advantages (FSAs)
The Nature of Home Country Location Advantages
The Problem with Host Country Location Advantages
Combining Firm-Specific Advantages and Location Advantages in a Multinational Network
Part II – Functional Issues
International Innovation
International Sourcing and Production
International Finance
International Marketing
Managing Managers in the Multinational Enterprise
Part III – Dynamics of Global Strategy
Entry Mode Dynamics 1: Foreign Distributors
Entry Mode Dynamics 2: Strategic Alliance Partners
Entry Mode Dynamics 3: Mergers and Acquisitions
The Role of Emerging Economies
15A. International Strategies of Corporate Social Responsibility
15B. International Strategies of Corporate Environmental Sustainability
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Tags: Alain Verbeke, International Business, Strategy Rethinking, Global Corporate