Innovating at the Edge 1st Edition by Tim Jones ISBN 0750655194 978-0750655194

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Product details: 

ISBN 10: 0750655194 

ISBN 13: 978-0750655194

Author: Tim Jones

All organizations who are looking to improve performance through embracing new ideas, work in new ways, create new products and services, challenge the status quo or redefine their existing business environment have much to gain from this book. ‘Innovating at the Edge’ not only provides readers with an informed understanding of the latest developments in innovation practice but also presents them with the bigger picture. This enables them to determine how to build these advances into overall development of their own innovation capabilities and how to capitalize on the benefits available to them. Today as the new economy is brought into line with the old, increasing fragmentation of a global economy drives change across multiple sectors. Organizations operating at the leading edge of the innovation paradigm are adopting a whole new set of approaches to help them redefine the present and build the future. Learn how companies such as Egg, Dyson and Smint are redefining their markets, how organizations such as ARM and Qualcomm are deriving their soaring revenues wholly from licensing, and how firms such as Nokia and Nike are constantly evolving their product portfolios and associated value propositions. These real-life examples provide key lessons for all involved in creating and delivering new businesses, products and services. Readers will understand where all these strands fit within an overall context of innovation evolution, and recognise that the inter-relationships between strategy, process and organization are the key enablers for achieving innovation improvements. Firms can then grasp and appreciate what they need to do in order to emulate these innovation leaders operating at the edge of contemporary practice.

Table of contents: 

1 Author profile
2 Preface
3 Contents
4 Acknowledgements
5 Introduction – 10 innovation myths
6 Why innovate?
7 Evolution of Innovation Capability – Innovation capability and the leading edge
8 Phase 1: putting the basics in place
9 Product strategy
10 Regional strategy
11 Regional products
12 Quality
13 Project selection
14 Stage gates
15 Product champions
16 Technology transfer
17 Phase 2: globalization and acceleration
18 Core competencies
19 Global products
20 Brand significance
21 Speed to market
22 Fuzzy gates
23 Matrix organizations
24 Supplier partnerships
25 Phase 3: focus and integration
26 R & D integration
27 Mass customization
28 Innovation integration
29 Launch management
30 Continuous process
31 Knowledge management
32 Competitor collaboration
33 Summary
34 Innovating at the edge – The edge today
35 Market breakers
36 Product personalization
37 Values recognition
38 Patent pooling
39 Investment integration
40 Virtual collaboration
41 Brand exploitation
42 The next wave
43 Embedding innovation – Embedding innovation
44 Evaluation
45 Focus
46 Design
47 Implementation
48 Review
49 Conclusion
50 Resources
51 Index

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Tags: Tim Jones, at the Edge