In Search of Stupidity Over Twenty Years of cDisasters Second Edition by Merrill Rick Chapman ISBN 978-1590597217 1590597217
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In Search of Stupidity Over Twenty Years of High Tech Marketing Disasters Second Edition by Merrill R. (Rick) Chapman – Ebook PDF Instant Download/Delivery: 978-1590597217, 1590597217
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Product details:
ISBN 10:1590597217
ISBN 13: 978-1590597217
Author: Merrill R. (Rick) Chapman
Includes new chapters and a “What have we learned?” analysis of all original chapters
Offers practical advice on avoiding PR disaster.
Includes a new foreword by Eric Sink
Table of contents:
1. Introduction
2. First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft
3. A Rather Nutty Tale: IBM and the PC Junior
4. Positioning Puzzlers: MicroPro and Microsoft
5. We Hate You, We Really Hate You: Ed Esber, Ashton-Tate, and Siebel Systems
6. The Idiot Piper: OS/2 and IBM
7. Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn
8. Brands for the Burning: Intel, Motorola, and Google
9. From Godzilla to Gecko: The Long, Slow Decline of Novell
10. Ripping PR Yarns: Microsoft and Netscape
11. Purple Haze All Through My Brain: The Internet and ASP Busts
12. The Strange Case of Dr. Open and Mr. Proprietary
13. On Avoiding Stupidity
14. Stupid Analyses
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Tags: Merrill Rick Chapman, In Search, Stupidity Over Twenty, Stupidity Over Twenty