Home Staging That Works Sell Your Home in Less Time for More Money 1st Edition by Starr Osborne ISBN 0814415237, 9780814415238

Home Staging That Works Sell Your Home in Less Time for More Money 1st Edition by Starr C. Osborne – Ebook PDF Instant Download/Delivery:  0814415237, 9780814415238
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Product details: 

ISBN 10: 0814415237

ISBN 13:  9780814415238

Author: Starr C. Osborne

In this game-changing book, author Starr C. Osborne shares secrets that staging consultants don’t want you to know for yourself, which will help you save money during the sales process and maximize the value of your home.

As one of America’s most successful staging experts, Osborne knows what staging tricks cause buyers to fight over a property. Home Staging That Works provides specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and more.

You’ll learn how to:

focus on your potential buyers’ tastes (not your own),
create curb appeal,
drive interest online with photos that flatter your home,
declutter and prepack at the same time,
clean and repair your home without spending a fortune,
and keep your home sale-ready without being afraid to live in it
An amazing 91 percent of real estate professionals say professional staging is the way to go. Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home as well as conceptual approaches to bring the parts together beautifully and make the right buyer fall in love.

Table of contents: 

Chapter One: Staging for the Right Audience

• What Is Staging?

• Out with the “You”: Disengaging from Your Home

• Saying Good-Bye to Your Home

• Five Ways to Say Good-Bye

• In with the New: Figuring Out Your Target Market

• Looking at the Overall Statistics

• Asking the Pros: Interviewing Realtors

• Understanding the Generations

  • Baby Boomers

  • Generation Jones

  • Generation X

  • Generation Y

  • Media Influence on the Generations

• Deciding on Your Target Generation

• Determining Your Market by the Time You’ve Spent in Your Home

• The Next Step: Creating a Great First Impression

Chapter Two: First Impressions

• The First Look: Attracting Internet Shoppers

• The Drive-By: Making the Most of a Buyer’s Second Look

• Staging the Exterior

  • The Approach: Driveways and Walks

  • The Front Yard

  • Creating a Staged Garden

  • The Facade

  • The Front Door

  • Other Outside Entry Ideas

• The Inside Entry: Creating a Sense of Welcome

  • Begin with Your Hall Closet

  • Provide Seating if Possible

  • Unclutter the Space

  • Make Use of Mirrors

  • Work with Color

• Impressing Your Target Buyer

• If Time and Money Are Short

• The Next Step: Creating Space

Chapter Three: Creating Space

• Taking the “You” Out of Your Home

• Prepacking

• Why Not Show Your Home Empty?

• If Uncluttering Seems Utterly Overwhelming

• When Couples Differ in Uncluttering Ability

• Help Children Unclutter

• A Silver Lining to the Staging Process

• Keep Your Eyes on the Prize

• Everything You Need to Know About Boxes

  • What Boxes to Use

  • Supplies for Packing

• Out with the Personal and Possibly Contentious

  • Removing Possibly Contentious Objects

  • Removing All Photographs and Portraits

  • Deciding What Furniture and Rugs to Remove

• Clearing the Decks and the Depths: Advanced Uncluttering

  • Uncluttering All Surfaces

  • Tackling Closets and Drawers

  • Clearing Hallways

  • Uncluttering Specific Rooms (Kitchen, Bathroom, Home Office, etc.)

• Managing Pets and Their Paraphernalia

• Double-Checking Through a Camera Lens

• Recognizing What You Have Accomplished

• If Time and Money Are Short

• The Next Step: Fixing and Cleaning

Chapter Four: What to Fix and How to Clean

• How Do You Know What to Fix?

  • Walk-Through with an Observant Outsider

  • Get a Preinspection

• Commonly Needed Repairs (Yard, Gutters, Roof, Paint, Windows, etc.)

• Clean Is What Sells

  • Cleaning Interior and Exterior Areas

• If Time and Money Are Short

• The Next Step: Setting the Stage

Chapter Five: Setting the Stage

• Deciding Each Room’s Purpose

• Targeting Room Usage

• Creating Vignettes

• Avoiding Multipurpose Rooms

• Thinking About Flow

• Finding Architectural Focus

• Using Color

  • Color Theory and Preferences

• Creating Balance

  • Room Hierarchy

  • Balancing Style, Furniture, Light, and Dark

• Choosing Artwork and Mirrors

• Staging Key Rooms

  • Kitchen, Living Room, Bedrooms, Children’s Rooms, Guest Rooms, Office, Bathrooms

• Going Back Over Your Home

• If Time and Money Are Short

• The Next Step: Presenting Your Home to Buyers

Chapter Six: Presenting Your Home to Buyers

• Using the Camera’s Eye

• Final Walk-Through with a Camera

• Staying Involved in Photography

• If You Have Just Two Weeks

• Keeping Your Home Presentable During Showings

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