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(Ebook PDF) Handbook of Media Economics 1st Edition by Simon Anderson, Joel Waldfogel, David Stromberg 0444627219 9780444627216 Full chapter

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Handbook of Media Economics 1st Edition Simon P. Anderson Digital Instant Download

Author(s): Simon P. Anderson, Joel Waldfogel and David Strömberg (Eds.)
ISBN(s): 9780444636911, 0444636919
Edition: 1
File Details: PDF, 9.97 MB
Year: 2016
Language: english
SKU: EB-5601044 Category: Tags: ,

Handbook of Media Economics 1st Edition by Simon P. Anderson, Joel Waldfogel, David Stromberg – Ebook PDF Instant Download/Delivery: 0444627219, 978-0444627216
Full dowload Handbook of Media Economics 1st Edition after payment

 

Product details:

ISBN 10:         0444627219
ISBN 13: 978-0444627216
Author:          Simon P. Anderson, Joel Waldfogel, David Stromberg

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

 

Handbook of Media Economics 1st Table of contents:

I: Media Market Structure and Performance

  1. Preference Externalities in Media Markets

    • Simon Anderson and Joel Waldfogel

  2. Advertising Finance and Two-Sided Business Models

    • Simon Anderson and Bruno Jullien

  3. Empirics of Media Markets

    • Steven Berry and Joel Waldfogel

  4. Economics of Advertising

    • Regis Renault

  5. Audience Behavior and Ad Response

    • Ken Wilbur

  6. Merger Policy and Regulation in Media Industries

    • Øystein Foros, Hans Jarle Kind, and Lars Sørgård

II: Sectors

  1. Television

    • Mark Armstrong and Greg Crawford

  2. Radio

    • Andrew Sweeting

  3. Newspapers and Magazines

    • Chandra Ambarish and Ulrich Kaiser

  4. Media Economics of the Internet

  • Martin Peitz and Markus Reisinger
  1. Privacy and the Internet
  • Catherine Tucker
  1. User-Generated Content
  • Michael Luca

III: The Political Economy of Mass Media

  1. Media Coverage and Influence on Government
  • David Stromberg
  1. Media Bias in the Marketplace: Theory
  • Daniel Stone, Matthew Gentzkow, and Jesse Shapiro
  1. Media Bias in the Marketplace: Empirics
  • Riccardo Puglisi and James M. Snyder
  1. Government Influence on Media: Theory
  • Andrea Prat
  1. Government Influence on Media: Empirics
  • Ruben Enikolopov and Maria Petrova
  1. The Role of Media in Finance
  • Paul Tetlock
  1. Media and Social and Economic Outcome
  • Stefano Della Vigna and Eliana La Ferrara

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Simon Anderson,Joel Waldfogel,David Stromberg,Handbook,Media Economics 1st