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Handbook of Marketing Scales Multi Item Measures for Marketing and Consumer Behavior Research 3rd Edition William O. Bearden

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Handbook of Marketing Scales Multi Item Measures for Marketing and Consumer Behavior Research 3rd Edition William O. Bearden Digital Instant Download

Author(s): William O. Bearden, Richard G. Netemeyer, Kelly L. Haws (eds.)
ISBN(s): 9781412980180, 1412980186
Edition: 3
File Details: PDF, 3.85 MB
Year: 2010
Language: english
SKU: EB-5228240 Category: Tags: , ,

Handbook of Marketing Scales Multi Item Measures for Marketing and Consumer Behavior Research 3rd Edition William O. Bearden – Ebook Instant Download/Delivery ISBN(s): 9781412980180,1412980186