Handbook of Hospitality Marketing Management 1st Edition by Haemoon Oh, Abraham Pizam ISBN 9780080450803 0080450803

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Product details: 

ISBN 10:   0080450803 

ISBN 13: 9780080450803

Author:  Haemoon Oh, Abraham Pizam
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Table of contents: 

Part I. Hospitality Marketing Concepts

1. Marketing Hospitality and Tourism Experiences

2. Socially Responsible Hospitality and Tourism Marketing

3. Hospitality Marketing Mix and Service Marketing Principles

Part II. Hospitality Marketing Functions and Strategies
4. Branding, Brand Equity, and Brand Extensions
5. Relationship and Loyalty Marketing
6. Advertising, Public Relations, and Crisis Management
7. Distribution Channels and E-Commerce
8. Service Quality and Business Performance

Part III. Hospitality Consumer Behavior
9. Motivations, Attitudes, and Beliefs
10. Travelers’ Information Search Behavior
11. Customer Satisfaction, Service Failure, and Service Recovery
12. Experiential Consumption: Affect – Emotions – Hedonism
13. Psychology of Pricing: A Review and Suggestions

Part IV. Destination Marketing
14. Destination Branding and Marketing: The Role of Marketing Organizations
15. Push–Pull Dynamics in Travel Decisions
16. Group Decision Making

Part V. Special Topics
17. Internal Marketing
18. Strategic Alliances
19. Research on the Casino Industry

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