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(Ebook PDF) Graph Design for the Eye and Mind 1st Edition by Stephen Kosslyn ISBN 9780199775002 0199775001 full chapters

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Graph Design for the Eye and Mind 1st Edition Stephen M. Kosslyn Digital Instant Download

Author(s): Stephen M. Kosslyn
ISBN(s): 9780195311846, 0195311841
Edition: 1
File Details: PDF, 3.09 MB
Year: 2006
Language: english
SKU: EB-2405888 Category: Tag:

(Ebook PDF) Graph Design for the Eye and Mind 1st Edition by Stephen Kosslyn -Ebook PDF Instant Download/Delivery:9780199775002, 0199775001

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ISBN 10:0199775001

ISBN 13:9780199775002

Author: Stephen M. Kosslyn

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information.Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

Table of Contents:

  • Chapter 1 Looking With the Eye and Mind
  • Chapter 2 Choosing a Graph Format
  • Chapter 3 Creating the Framework, Labels, and Title
  • Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables
  • Chapter 5 Creating Bar-Graph Variants
  • Chapter 6 Creating Line-Graph Variants and Scatterplots
  • Chapter 7 Creating Color, Filling, and Optional Components
  • Chapter 8 How People Lie With Graphs
  • Chapter 9 Beyond the Graph
  • Appendix 1 Elementary Statistics for Graphs
  • Appendix 2 Analyzing Graphics Programs
  • Appendix 3 Summary of Psychological Principles
  • References

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Graph Design,Eye,Mind,Stephen Kosslyn