Google Hacks Tips Tools for Smarter Searching 2nd Edition by Rael Dornfest, Tara Calishain ISBN 9780596008574, 0596008570
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Product details:
ISBN 10: 0596008570
ISBN 13: 9780596008574
Author: Rael Dornfest, Tara Calishain
Everyone loves Google, and it’s the first place many people turn to locate information on the Internet. There’s a big gap, though, between knowing that you can use Google to get advance information on your blind date and having a handle on the considerable roster of fact-finding tools that the site makes available. Google Hacks reveals–and documents in considerable detail–a large collection of Google capabilities that many readers won’t have even been aware of. Want to find the best price on a pair of leg warmers? Try the Froogle price-searcher that’s hidden within the Google site. Interested in finding weblog commentary about a particular subject? Tara Calishain and Rael Dornfest call your attention to the special Google syntaxes for that purpose. This book makes it clear that there’s lots more to the Google site than typing in a few keywords and trusting the search engine to yield useful results. If you’re a programmer–or even just familiar with a HTML or a scripting language–Google opens up even further. A large part of Google Hacks concerns itself with the Google API (the collection of capabilities that Google exposes for use by software) and other programmers’ resources. For example, the authors include a simple Perl application that queries the Google engine with terms specified by the user. They also document XooMLe, which delivers Google results in XML form. In brief, this is the best compendium of Google’s lesser-known capabilities available anywhere, including the Google site itself. –David Wall Topics covered : How to get the most from the Google search engine by using its Web-accessible features (including product searches, image searches, news searches, and newsgroup searches) and the large collection of desktop-resident toolbars available, as well as its advanced search syntax. Other sections have to do with programming with the Google API and simple “scrapes” of results pages, while further coverage addresses how to get your Web page to feature prominently in Google keyword searches.
Table of contents:
1. Web
Google Web Search Basics
Full-Word Wildcards
The 10-Word Limit
Special Syntax
Mixing Syntax
Advanced Search
Quick Links
Language Tools
Anatomy of a Search Result
Setting Preferences
Understanding Google URLs
Browse the Google Directory
Glean a Snapshot of Google in Time
Graph Google Results over Time
Visualize Google Results
Check Your Spelling
Google Phonebook: Let Google’s Fingers Do the Walking
Think Global, Google Local
Track Stocks
Consult the Dictionary
Look Up Definitions
Search Article Archives
Find Directories of Information
Seek Out Weblog Commentary
Cover Your Bases
Repetition Matters
Search a Particular Date Range
Calculate Google Centuryshare
Hack Your Own Google Search Form
Go Beyond Google’s Advanced Search
Use Google Tools for Translators
2. Advanced Web
Assumptions
Like a Version
Capture Google Results in a Google Box
Build Google Directory URLs
Find Recipes
Track Result Counts over Time
Feel Really Lucky
Get Random Results (on Purpose)
Permute a Query
Weight a Query Keyword
Restrict Searches to Top-Level Results
Search for Special Characters
Dig Deeper into Sites
Summarize Results by Domain
Measure Google Mindshare
SafeSearch Certify URLs
Search Google Topics
Find the Largest Page
Perform Proximity Searches
Meander Your Google Neighborhood
Run a Google Popularity Contest
Scrape Yahoo! Buzz for a Google Search
Compare Google’s Results with Other Search Engines
Scattersearch with Yahoo! and Google
Yahoo! Directory Mindshare in Google
Glean Weblog-Free Google Results
Spot Trends with Geotargeting
Bring the Google Calculator to the Command Line
Build a Custom Date Range Search Form
Search Yesterday’s Index
3. Images
Google Images Advanced Search Interface
Google Images Search Syntax
Borrow a Corporate or Product Logo
Browse the World Wide Photo Album
Browse the world wide Photo Album
Google Cartography: Street Art in Your Neighborhood
Capture the Map
4. News and Groups
Google News
Google News Search Syntax
Advanced News Search
Making the Most of Google News
Receive Google News Alerts
Beyond Google for News Search
Scrape Google News
Visualize Google News
Google Groups
10 Seconds of Hierarchy Funk
Browsing Groups
Google Groups Search Syntax
Advanced Groups Search
Go Deeper into Groups with Google Groups
Scrape Google Groups
Simplify Google Groups URLs
5. Add-Ons
Keep Tabs on Your Searches with Google Alerts
Add Google to Your Toolbar or Desktop
Google Your Desktop
Google with Bookmarklets
Google from Word
Google by Email
Google by Instant Messenger
Google from IRC
Google on the Go
Visit the Google Labs
Find Out What Google Thinks Is
The Search Engine Belt Buckle
6. Gmail
Gmail Search Syntax
Additional Resources
Glean a Gmail Invite
Create and Use Custom Addresses
Import Your Contacts into Gmail
Import Mail into Gmail
Export Your Gmail
Take a Walk on the Lighter Side
Gmail on the Go
Use Gmail as a Linux Filesystem
Use Gmail as a Windows Drive
Program Gmail
7. Ads
Google AdSense
Google AdWords
Get the Most out of AdWords
Generate Google AdWords
Scrape Google AdWords
Determine the Worth of AdWords Words
Scrape Google AdWords Serve Backup Ads 8. Webmastering Google’s Importance to Webmasters The Mysterious PageRank Keeping Up with Google’s Changes 26 Steps to 15K a Day Be a Good Search Engine Citizen Clean Up for a Google Visit 9. Programming Google Signing Up and Google’s Terms
The Equally Mysterious Ranking Algorithm
In a Word: Relax
A Webmaster’s Introduction to Google
Get Inside the PageRank Algorithm
Remove Your Materials from Google
The Google Web APIs Developer’s Kit
Using Your Google API Key
What’s WSDL?
Understanding the Google API Query
Understanding the Google API Response
A Note on Spidering and Scraping
Program Google in Perl
Install the SOAP::Lite Perl Module
Program Google with the Net::Google Perl Module
Loop Around the 10-Result Limit
Program Google in PHP
Program Google in Java
Program Google in Python
Program Google in C# and .NET
Program Google in VB.NET
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Tags: Rael Dornfest, Tara Calishain, Google Hacks, Tips Tools, Smarter Searching