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Get to the Top on Google Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay 1st edition by David Viney 1857885023 9781857885026

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Get to the Top on Google Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay There David Viney Digital Instant Download

Author(s): David Viney
ISBN(s): 9781857885026, 1857885023
Edition: illustrated edition
File Details: PDF, 1.43 MB
Year: 2008
Language: english
SKU: EB-1265906 Category: Tag:

Get to the Top on Google Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay 1st edition by David Viney – Ebook PDF Instant Download/Delivery: 1857885023, 978-1857885026
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ISBN 10:         1857885023
ISBN 13: 978-1857885026
Author:          David Viney

From one of the United Kingdom’s leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
 

Get to the Top on Google Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay 1st Table of contents:

Chapter 1: SEO Fundamentals

  • What is SEO?
  • Key Concepts for Getting Started
  • On-Page vs. Off-Page SEO

Chapter 2: Keyword Research and Optimization

  • Finding the Right Keywords for Your Site
  • Using Long-Tail Keywords
  • Keyword Placement and Density

Chapter 3: Technical SEO

  • Optimizing Website Speed
  • Mobile-Friendly Websites
  • Structuring URLs and Sitemaps
  • Using Schema Markup and Rich Snippets

Chapter 4: Content Creation for SEO

  • Writing High-Quality, Engaging Content
  • Content-Length and Structure
  • Using Multimedia to Enhance User Experience

Chapter 5: On-Page SEO Optimization

  • Meta Tags and Descriptions
  • Header Tags and Keyword Usage
  • Internal Linking Strategies

Chapter 6: Link Building Strategies

  • Importance of Backlinks
  • How to Build Quality Backlinks
  • Guest Blogging and Influencer Outreach

Chapter 7: Local SEO for Google Rankings

  • Optimizing for Local Searches
  • Google My Business Optimization
  • Local Reviews and Citations

Chapter 8: Advanced SEO Techniques

  • Leveraging Social Media for SEO
  • Video SEO and YouTube Optimization
  • Using Analytics for Continuous Improvement

Chapter 9: Avoiding SEO Pitfalls

  • Common Mistakes to Avoid
  • Black Hat SEO Tactics
  • How to Recover from Google Penalties

Chapter 10: Staying on Top: Ongoing SEO Strategies

  • Regular Content Updates and Optimization
  • Staying Up-to-Date with Google’s Algorithm Changes
  • Monitoring Rankings and Competitors

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